About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Description- Product Owner & Channel partnerships

Role

Product Owner & Channel partnerships

Designation

Sr. Manager

Experience

6-9 years

Location

Gurgaon

KEY RESPONSIBILITIES -

- Product Strategy & Vision: Define and communicate the product vision, aligning it with business goals and customer needs. Partner with business define the Product Roadmap to meet the Functional strategy objectives. Create/Participate in product/Platform strategy for 3 years, ensuring meeting business MoS & adoption strategy

- Backlog Management: Develop, prioritize, and maintain the product backlog, ensuring alignment with strategic objectives.

- User Story Development: Translate business requirements into clear user stories with defined acceptance criteria

- Stakeholder Collaboration: Work closely with cross-functional teams, including engineering, design, and marketing, to deliver high-quality products

- Benchmarking: Constantly benchmark the product features and platform to come up with industry-first initiatives both in technology space and business impacting

- Design thinking:



Understand the current ecosystem & apply design thinking to develop product/platform to provide seamless experience. Work closely with the UX teams in brainstorming for the most efficient UX and most relevant and contemporary UI

- Market & Customer insights: Conduct regular FGDs, take feedback to improve the user experience and eliminate any friction in the journey and eventually improve the NPS

- Adoption and MoS: Ensure 100% adoption and MoS achievement identified during the brainstorming with business users and help business in identifying the MoS

- Manage strategic relationships with key broker partners and banking partners. Drive partner onboarding, activation, engagement, and long-term adoption of the digital platform.

- Identify growth opportunities and drive digital initiatives to increase partner contribution, adoption, and digital transaction volumes.

- Lead onboarding transformation initiatives to ensure seamless partner integration with our onboarding journey

- Collaborate with sales, operations, technology, and compliance teams to drive successful partner implementations and integrations.

- Track and report channel performance metrics, adoption trends, and partner satisfaction scores.

Measures of Success - Product management

- Customer centric metrics: NPS above 70

- Digital Onboarding Conversion Improvement YoY

- Business metric impact: Defining the MoS and 90% achievement

- Feature adoption and engagement: Monitor and ensuring meeting the agreed adoption rate, providing insights via analytics, feature effectiveness and adding feedback in product vision





- Product vision: Ensure that vison for the product is created for 3 years and implemented as per the plan

- Stakeholder and people management: Regular connect with the stakeholders and positive feedback in 360 review

Measures of Success - Product management

- Partner Activation Rate

- Digital Business Volume through Partners

- Broker and Bank Satisfaction Score

- Number of Successful Partner Onboardings

Key competencies/skills required

Product Management

- Product Ownership and Product Management
- Agile, Scrum, SAFe Product Owner/Product Manager methodologies
- Customer Journey Mapping
- Design Thinking
- Product Analytics and Data-Driven Decision Making
- Digital Platform Development
- AI and Emerging Technology Awareness
- User Story Creation and Backlog Management

Channel & Partner Management

- Broker and Banking Partner Management
- Partner Onboarding and Activation
- Stakeholder Management
- Partner Success and Adoption Management
- Negotiation and Influencing Skills
- Executive Relationship Management

Preferred Experience

- 6-9 years in Digital Product Management, Channel Management, Strategic Partnerships, FinTech, Banking, Insurance, Wealth, or Digital Platforms.
- Experience managing external partners such as Banks, Brokers, NBFCs, FinTechs,
- Experience working on digital onboarding journeys, partner integrations, APIs, and customer-facing platforms.
- Exposure to analytics tools such as Power BI, , Google Analytics
- Solid understanding of AI-led customer and partner experiences.

Educational Qualifications

- Bachelor's Degree in Engineering, Technology, Business, or related field.
- MBA preferred.
- PSPO, CSPO, SAFe POPM, Agile certifications preferred.

State:

Home Office

Branch:

Gurugram -90C

Department:

Digital Technology

Function:

Distribution - Product Management

Posted On:

01-Oct-2026

📌 Senior Manager - Product Management (India)
🏢 AxisMaxlife
📍 India