Role Purpose

To drive sales and profitable utilization of Fly Ash and Pond Ash by developing and managing customers across Cement, RMC, ACC, AAC/Block manufacturers, road contractors, NHAI and other infrastructure sectors. The role will be responsible for achieving sales volume and revenue targets, developing new customers, managing existing accounts and ensuring smooth ash movement from Thermal Power Plants to end users.

Key Roles & Responsibilities

1. Ash Sales & Business Development

- Drive sales of Fly Ash and Pond Ash to cement plants, RMC companies, ACC, AAC/block manufacturers, road contractors and other approved end users.
- Identify and develop new customers and projects within the assigned territory.
- Achieve monthly, quarterly and annual sales volume, revenue and profitability targets.
- Build long-term relationships with procurement, commercial, project and technical teams of key customers.
- Develop customer-wise sales plans and ensure consistent order generation.
- Negotiate pricing, volumes, payment terms and commercial conditions within approved guidelines.

2. Customer & Market Development

- Develop a strong network among:
- Cement Manufacturers
- RMC Companies
- ACC / AAC & Block Manufacturers
- Road & Highway Contractors
- NHAI / Infrastructure Projects
- Builders & Developers
- Identify upcoming construction, road and infrastructure projects requiring Fly Ash/Pond Ash.
- Conduct regular market visits and develop new customer accounts.
- Maintain strong relationships with existing customers to generate repeat and incremental business.
- Track competitor activities, market pricing, demand and customer requirements.

3. Thermal Power Plant & Ash Availability

- Maintain a strong database/network of Government and Private Thermal Power Plants.
- Understand Fly Ash and Pond Ash availability, quality, generation pattern and evacuation requirements.
- Coordinate with the Ash Business Development/Power Plant team to align ash availability with customer demand.
- Identify suitable ash sources based on customer location, quality requirements and transportation economics.
- Support securing ash disposal/utilization opportunities where required.

4.



Transportation & Logistics Coordination

- Coordinate with logistics and operations teams for transportation of Fly Ash and Pond Ash from power plants to customers.
- Ensure timely lifting and delivery as per customer commitments.
- Optimize transportation routes and logistics costs to maintain commercial viability.
- Monitor vehicle availability, turnaround time and delivery performance.
- Resolve customer and transportation-related issues promptly.

5. Commercial & Profitability Management

- Drive profitable sales, balancing volume, realization and logistics costs.
- Prepare quotations and negotiate commercial terms with customers.
- Monitor customer-wise margins and contribution.
- Track market selling prices and competitor pricing.
- Ensure timely collections and follow up on outstanding receivables.
- Identify opportunities to improve realization and profitability.

6. Tender & Project Business

- Identify opportunities from NHAI, Government road projects, infrastructure projects and major contractors where Fly Ash/Pond Ash can be utilized.
- Support tendering and commercial teams with customer, market and pricing inputs.
- Participate in customer negotiations, project discussions and commercial finalization.
- Develop long-term offtake arrangements with major customers.

7. MIS & Reporting

- Maintain a comprehensive database of customers, projects, power plants and sales opportunities.
- Prepare daily/weekly/monthly sales reports and forecasts.
- Track enquiry, quotation, order booking, dispatch, sales realization and collections.
- Provide market intelligence and competitor updates to management.
- Maintain a strong sales pipeline for future business.

8. Internal Coordination

- Coordinate with Ash Operations, Thermal Power Plant teams, Logistics,



Tendering, Finance, Commercial and Legal teams.
- Ensure customer requirements are aligned with ash availability, quality and transportation feasibility.
- Support smooth execution of customer orders from order booking through delivery and collection.

Key Performance Indicators (KPIs)

- Fly Ash / Pond Ash Sales Volume
- Revenue & Contribution
- Recent Customer Acquisition
- Cement / RMC / ACC / AAC / Block Customer Development
- Road & NHAI Project Business
- Order Booking & Sales Pipeline
- Average Sales Realization
- Customer-wise Profitability
- Collections & Receivables
- Customer Retention & Repeat Business
- Transportation Cost Optimization
- Ash Utilization Volume

Ideal Candidate Profile

- 5–15 years of experience in Fly Ash / Pond Ash / Ash Management / Cement / RMC / Construction Materials / Infrastructure / Logistics.
- Strong experience in selling Fly Ash and Pond Ash to Cement, RMC, ACC, AAC/Block manufacturers, road contractors and infrastructure companies.
- Good understanding of Fly Ash/Pond Ash quality, applications, transportation, handling and utilization.
- Strong database/network of Government and Private Thermal Power Plants.
- Established customer relationships with Cement, RMC, ACC, AAC/Block manufacturers, Road Contractors, NHAI and Builders.
- Strong understanding of regional markets, pricing and transportation economics.
- Proven ability to achieve sales targets and develop new customers.
- Strong negotiation, communication, business development and relationship management skills.
- Willingness to travel extensively within the assigned territory.

Core Accountability

Power Plant Ash Availability → Customer Development → Sales & Order Booking → Transportation Coordination → Customer Delivery → Collections → Profitability.

The ideal candidate should have a strong existing customer network in Cement, RMC, ACC, AAC/Blocks and Road/Infrastructure sectors and the ability to convert this network into sustainable Fly Ash and Pond Ash sales.

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Work Location: In person

📌 Manager – Sales – ASH (Hyderabad)
🏢 Refex Industries
📍 Hyderabad