Digital Marketing (Bandra West)

Digital Marketing (Bandra West)

10 Oct
|
SM Group
|
Bandra West

10 Oct

SM Group

Bandra West

Location: Mumbai
Experience: 3–7 Years
Salary: ₹6–10 LPA ( Based on Experience)
Industry: Real Estate
Employment Type: Full-time

Job Summary:

We are looking for a Digital Marketing professional with 3–7 years of experience, preferably from the Real Estate industry, to independently manage digital marketing campaigns, lead generation, social media, online brand visibility, and performance reporting.

The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, SEO, social media marketing, lead generation, campaign analytics, and digital performance optimization.

Key Responsibilities:

- Plan, execute, and optimize digital marketing campaigns for real estate projects.
- Manage and monitor Google Ads, Meta Ads, and other digital advertising platforms.
- Develop effective paid and organic strategies to generate high-quality real estate leads.
- Manage social media platforms and coordinate with content, creative, and external teams.
- Track campaign performance, lead quality, conversions, CPL, ROI, and other key marketing metrics.
- Analyze market trends, competitor activities, and digital marketing strategies.
- Work closely with the Sales team to monitor lead follow-up and improve lead-to-conversion performance.
- Prepare regular digital marketing reports, dashboards, and MIS for management.
- Coordinate and manage digital marketing agencies, vendors, freelancers, and other external partners.
- Identify opportunities to improve website traffic, online visibility, engagement, and lead generation.
- Continuously test and optimize campaigns, creatives, audiences, keywords, and landing pages.
- Ensure consistent digital brand communication across relevant online platforms.





Required Skills & Qualifications:

- 3–7 years of relevant experience in Digital Marketing.
- Experience in the Real Estate industry is preferred.
- Strong hands-on knowledge of:
- Google Ads
- Meta Ads
- SEO
- Social Media Marketing
- Lead Generation
- Google Analytics / campaign analytics
- Digital performance reporting
- Experience handling project-based digital marketing campaigns is an advantage.
- Strong analytical and data-driven approach.
- Good understanding of digital marketing metrics such as CPL, CTR, CPC, conversion rate, and ROI.
- Strong communication and coordination skills.
- Ability to work closely with sales, creative, content, and external agency teams.
- Ability to manage multiple campaigns and priorities simultaneously.

Preferred Candidate:

Candidates with experience in real estate project marketing, property lead generation, Google/Meta performance campaigns, and working with sales teams will be preferred.

What We Offer

- Opportunity to work with a growing real estate organization.
- Exposure to end-to-end digital marketing and real estate project campaigns.
- Chance to take ownership of digital lead generation and brand-building initiatives.
- Competitive compensation of ₹6–10 LPA, based on experience and suitability.

Pay: ₹50,000.00 - ₹83,000.00 per month

Application Question(s):

- What is your current CTC, expected CTC, and notice period?
- Do you have 3–7 years of Digital Marketing experience?
- Do you have experience in the Real Estate industry?
- Do you have hands-on experience with Google Ads and Meta Ads?
- Have you handled real estate lead-generation campaigns?
- Are you based in Mumbai / willing to relocate or work in Mumbai?

Work Location: In person

📌 Digital Marketing (Bandra West)
🏢 SM Group
📍 Bandra West

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