Job description:

Job Title: Paid Media Buyer

Location: Mohali
Job Type: Full-time
Work Mode: Work From Office

Job Summary

We are looking for a results-driven Paid Media Buyer to manage and optimize paid advertising campaigns across Google Ads and Meta Ads. The ideal candidate should have a strong understanding of performance marketing, campaign optimization, audience targeting, and paid advertising metrics.

Key Responsibilities

- Plan, set up, manage, and optimize paid advertising campaigns on Google Ads and Meta Ads.
- Conduct audience research and identify relevant target audiences.
- Manage campaign budgets and ensure productive utilization of ad spend.
- Monitor campaign performance and optimize campaigns to improve ROI and conversions.
- Create and manage campaigns for lead generation, traffic, conversions, and other business objectives.
- Perform keyword research and campaign optimization for Google Ads.
- Manage Meta campaigns across Facebook and Instagram.
- Analyze campaign performance using key metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rate.
- Conduct A/B testing of ads, audiences, creatives, and landing pages.
- Prepare regular performance reports and provide actionable insights.
- Identify underperforming campaigns and implement optimization strategies.




- Work closely with the creative and marketing teams to develop effective ad campaigns.
- Stay updated with the latest trends, features, and best practices in paid advertising.

Required Skills

- Hands-on experience with Google Ads
- Hands-on experience with Meta Ads / Facebook Ads
- Good understanding of PPC and Performance Marketing
- Knowledge of campaign optimization and budget management
- Understanding of digital advertising metrics
- Analytical and data-driven approach
- Good communication and reporting skills
- Ability to manage multiple campaigns and meet deadlines

Preferred Experience

- Experience in Paid Media, PPC, Performance Marketing, or Digital Marketing
- Experience managing lead-generation or conversion-focused campaigns
- Experience working with advertising budgets and performance targets

Candidate Profile

We are looking for someone who is:

- Results-oriented
- Analytical and detail-oriented
- Proactive and willing to learn
- Comfortable working with campaign data and performance reports
- Able to independently manage paid advertising campaigns

Interested candidates can share their updated CV at [email protected]

Pay: Up to ₹70,000.00 per month

Work Location: In person

📌 Paid Media Buyer (Sahibzada Ajit Singh Nagar)
🏢 Richestsoft
📍 Sahibzada Ajit Singh Nagar