Digital Marketing Executive – Study Abroad

Company: Matglober Careers Pvt. Ltd.
Industry: Study Abroad / Overseas Education
Job Type: Full-time
Location: [Calicut / Kochi / Perinthalmanna]

About the Role

Matglober Careers Pvt. Ltd. is looking for a creative and result-oriented Digital Marketing Executive to manage and execute digital marketing activities for our Study Abroad services. The ideal candidate should have experience in social media marketing, paid advertising, lead generation, content promotion, and digital campaign management.

Key Responsibilities

- Plan and execute digital marketing campaigns to generate quality student leads for Study Abroad services.
- Manage and maintain the company's social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
- Create and coordinate engaging content related to study-abroad destinations, universities, courses, intakes, scholarships, and student opportunities.
- Plan, launch, and monitor Meta Ads and Google Ads campaigns.
- Generate and improve the quality of student enquiries and leads through digital channels.
- Monitor campaign performance, analyse key metrics, and optimize campaigns based on results.
- Coordinate with the counselling and admissions teams to ensure proper follow-up of digital leads.
- Conduct basic competitor and market research to identify new marketing opportunities.
- Track website and social media performance using relevant analytics tools.
- Prepare regular reports on leads, campaign performance, engagement, conversions, and other key metrics.
- Work with the creative/content team to develop posters, reels, videos, campaigns,



and promotional materials.
- Stay updated with the latest digital marketing trends, social media algorithms, and advertising practices.

Requirements

- 1–2 years of experience in Digital Marketing, preferably in Study Abroad, Overseas Education, EdTech, or a similar industry.
- Hands-on experience with Meta Ads and Google Ads.
- Good understanding of social media marketing and lead-generation campaigns.
- Experience in managing social media pages and digital campaigns.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to analyse campaign performance and make data-driven improvements.
- Creative mindset with an understanding of student-focused marketing.
- Ability to work independently as well as with a team.

Preferred Skills

Meta Ads | Google Ads | Social Media Marketing | Lead Generation | Campaign Management | Content Marketing | Instagram Marketing | Facebook Marketing | Google Analytics | Canva | SEO Basics | Digital Analytics

Preferred Experience

Candidates with experience in Study Abroad / Overseas Education marketing and student lead generation will be given preference.

What We Offer

- Competitive salary based on experience and skills
- Performance-based incentives
- Professional growth opportunities
- Collaborative work environment
- Opportunity to work in the growing international education sector

Interested candidates with rele

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Adaptable schedule
- Health insurance
- Internet reimbursement
- Leave encashment

Work Location: In person

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