SENIOR DIGITAL MEDIA EXECUTIVE

KEY OBJECTIVE OF THE ROLE

- A Senior Digital Media Executive is responsible to implement and supervise digital media activities for the assigned brands.
As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns by means of conceptualization
and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its
expectation with the team.

KEY RESPONSIBILITIES

- – Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned
brands
- – Manage and supervise social & digital presence of the assigned brands including overall execution, online response management
and maintenance of respective online media properties.
- – Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest,
Websites, Mobile Apps, Relative blogs, Forums and more
- – Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine
basis thereby building internal teams’ partnership
- – Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in
engaging & interacting with the online consumers and the brand
- – Prepare analysis, review & reports on campaign effectiveness by tracking KPI’s measuring the impact of social & digital media
strategies
- – Plan & prepare monthly & quarterly campaign plans for the brand
- – Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)
- – Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement,
addition of new features and more
- – Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary
- – Master media workflow & respective online tools thus aiding the brand




- – Collaborate and guide the immediate team members- Digital Media Executive(s)
- – Manage and overcome routine challenges
- –Liaison with the client thus maintain first level contact with brand POCs
- – Attend & cover on-ground events & workshops as deemed necessary
- – Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
- – Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies &
techniques in routine

QUALIFICATIONS REQUISITE

- – Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or
equivalent
- – Certification in Digital Media / SEO / SEM / Ecommerce will be added honors
- – 1-3 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

- – Professional-level proficiency in English
- – Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends,
marketing campaigns and the next viral video trend
- – Proficient in content marketing theory and application, maintains excellent writing and language skills
- – Excellent oral and written communication, presentation, analytical & collaborative skills
- – Highly organized to be able to handle multiple deadline driven projects and workflows
- – Able to manage and accommodate with the team members
- – Should have a keen eye for detail

BEHAVIOURAL SKILLS REQUISITE

- – Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others
- – An enthusiast and fanatic of recent-age digital advertising
- – Expresses clearly and an active listener to constructive feedback and instructions
- – Must be able to perform and be collaborative under pressure situations and tight deadlines
- –Must be adept to working in a dynamic team structure with an ongoing commitment to achieving high-quality results
- – Willingness to undertake a variety of work not limited to the role/job specifications.

📌 Sr. Digital Media Executive (Mumbai)
🏢 WAT consultants
📍 Mumbai