Job Title: Assistant Brand Manager
Experience: 4–7 Years

Role Overview

We are looking for a data-driven and performance-oriented Assistant Brand Manager to drive qualified lead generation, digital sales, and ROI-focused marketing initiatives across our commercial real estate portfolio.

Key Responsibilities

- Plan, execute, monitor, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Drive high-quality leads and improve lead-to-conversion performance.
- Monitor and optimize CPL, CPA, CPQL, CPSV, ROAS, CTR, and conversion rates.
- Analyze campaign performance and provide actionable insights to improve efficiency and ROI.
- Manage campaign tracking and attribution using GA4, GTM, Meta Pixel, Conversions API, and Microsoft Clarity.
- Work closely with the sales team to improve lead quality and conversions.
- Manage landing pages, lead funnels, conversion journeys, and marketing automation initiatives.
- Prepare regular campaign performance reports and dashboards.
- Use AI-powered marketing tools for campaign planning, audience insights, reporting, automation, and optimization.
- Stay updated with digital marketing trends and emerging performance marketing technologies.
- Support SEO and organic marketing initiatives as required.

Requirements

- Bachelor's degree in Marketing, Business, Digital Media, or a related field.
- MBA in Marketing will be preferred.
- 4–7 years of experience in Brand Management / Performance Marketing / Digital Marketing.




- Experience in Commercial Real Estate will be highly preferred.
- Strong hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Robust knowledge of GA4, GTM, Meta Pixel, Conversions API, and Microsoft Clarity.
- Strong understanding of conversion tracking, attribution, CRM integration, and lead lifecycle management.
- Proven experience optimizing campaigns based on CPL, CPA, CPQL, CPSV, ROAS, CTR, and Conversion Rate.
- Experience with landing pages, lead funnels, and marketing automation platforms.
- Strong analytical, reporting, communication, and problem-solving skills.
- Ability to manage multiple campaigns simultaneously in a target-driven environment.
- Knowledge of SEO and organic marketing will be an added advantage.
- Experience with AI-enabled marketing tools will be preferred.

Key KPIs

- Qualified Lead Generation
- CPL / CPA / CPQL / CPSV
- ROAS and Campaign ROI
- Conversion Rate
- Lead Quality
- Lead-to-Site-Visit Conversion
- Digital Revenue Generation

Pay: ₹400,000.00 - ₹600,000.00 per day

Application Question(s):

- Do you have any experience in the real estate industry or with a marketing agency?

Experience:

- Branding: 3 years (Preferred)
- Performance marketing: 3 years (Preferred)
- Google Ad Manager: 3 years (Preferred)
- Digital marketing: 3 years (Preferred)
- PPC Campaign Management: 3 years (Preferred)
- Lead generation: 3 years (Preferred)

Work Location: In person

📌 Assistant Brand Manager (Andheri East)
🏢 Pretty Child
📍 Andheri East