About the Role

We are seeking an experienced, analytical, and results-driven Paid Media Manager (PPC Specialist) to lead, manage, and scale paid acquisition campaigns across Google Ads and LinkedIn Ads.

In this role, you will own the strategy, execution, technical setup, day-to-day optimization, and reporting for client accounts focused on B2B lead generation and conversions. You will bridge search-intent campaigns on Google with high-value account-based targeting on LinkedIn.

Key Responsibilities

- Campaign Strategy & Setup: Build, launch, and manage high-performing paid campaigns across Google Search/Display/Performance Max and LinkedIn Sponsored Content / Native Lead Gen Forms.
- Tracking & Analytics: Implement and audit tracking pixels (LinkedIn Insight Tag, Google Tag Manager, GA4, conversion actions) to ensure 100% accurate attribution.
- Copywriting & Creative Collaboration: Draft compelling, high-converting ad copy and collaborate on ad creative assets tailored to target audiences.
- Optimization & Waste Reduction: Conduct weekly audience/demographics audits, negative keyword management, manual bidding tweaks, and landing page performance analysis to lower CPL and maximize ROAS.
- Lead Automation: Ensure seamless routing of leads from native forms/landing pages into client CRMs (HubSpot, Salesforce) via tools like Zapier/Make.
- Client Reporting & Insights: Build clear, actionable monthly performance reports and Looker Studio dashboards detailing pipeline impact, CPL, CTR, and ROI.





Key Requirements & Qualifications

- Experience: 3+ years of hands-on experience directly managing paid advertising campaigns across Google Ads AND LinkedIn Ads.
- Proven Track Record: Demonstrated ability to manage ad spend budgets efficiently, lower Cost-Per-Lead (CPL), and improve conversion rates for B2B or lead-gen focused businesses.
- Technical Proficiency: Strong expertise in Google Tag Manager (GTM), GA4, LinkedIn Campaign Manager, Google Ads Editor, and CRM integrations (Zapier, HubSpot).
- Data & Analytics Skills: Ability to analyze demographic breakdowns, query reports, and web analytics to extract actionable campaign improvements.
- Communication: Excellent written and verbal English skills to communicate strategy and results effectively to stakeholders or clients.
- Self-Starter: Proven ability to work independently, manage multiple deadlines, and stay organized in a 100% work from home environment.

Preferred Qualifications

- Google Ads Certification (Search, Display, Measurement).
- LinkedIn Marketing Solutions Fundamentals / Strategy Certification.
- Experience with landing page optimization tools (Unbounce, Leadpages) and Looker Studio dashboard design.

Benefits

- 100% Flexible Remote Work.
- Paid Time Off (PTO) & Holidays.
- Performance-based bonuses.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Flexible schedule
- Paid time off
- Work from home

Work Location: Remote

📌 Senior Paid Media Manager (Google Ads & LinkedIn Ads) – Remote (India)
🏢 Sabasioe
📍 India