Job Summary

We are looking for an experienced Marketing Manager – Graphite Machines to develop and execute marketing and business development strategies for graphite processing and manufacturing machinery. The candidate will be responsible for identifying new markets, generating business opportunities, building customer relationships, promoting machinery and solutions, and supporting sales growth across domestic and potentially international markets.

Key Responsibilities

- Develop and implement marketing strategies for graphite processing and manufacturing machines.
- Identify potential customers, industries, applications, and new business opportunities.
- Conduct market research to understand customer requirements, industry trends, and competitor activities.
- Generate qualified leads through direct marketing, digital channels, exhibitions, industry networks, and business development activities.
- Develop and maintain relationships with existing and prospective customers.
- Promote graphite machinery, equipment, and related industrial solutions to potential clients.
- Understand customer technical requirements and coordinate with engineering and production teams to provide suitable solutions.
- Prepare product presentations, brochures, proposals, and marketing materials.
- Coordinate with the sales and technical teams for customer meetings, product demonstrations, and negotiations.
- Develop dealer, distributor, channel partner, and business associate networks where required.
- Participate in industrial exhibitions, trade fairs, conferences, seminars, and customer events.
- Monitor competitors, pricing, product offerings, market positioning, and emerging technologies.




- Develop marketing campaigns to improve brand visibility and generate enquiries.
- Manage digital marketing activities, including website, social media, email campaigns, and online lead generation.
- Track marketing leads and measure campaign effectiveness and conversion rates.
- Prepare regular marketing reports, market analysis, sales pipeline reports, and management updates.
- Coordinate with the sales team to convert marketing-generated leads into business opportunities.
- Maintain a strong customer database and CRM records.
- Support sales forecasting and business development planning.
- Identify opportunities in industries such as graphite manufacturing, battery materials, metallurgy, electronics, automotive, aerospace, and advanced materials.
- Develop long-term marketing plans to increase market share and revenue.
- Travel to customer locations, exhibitions, and industry events as required.

Requirements

- Bachelor's degree in Marketing, Business Administration, Mechanical Engineering, Industrial Engineering, or a related field.
- 5–10 years of experience in industrial marketing, B2B marketing, machinery sales, or engineering products.
- Experience in industrial machinery, graphite processing equipment, manufacturing equipment, or engineering products is highly preferred.




- Strong understanding of B2B marketing and industrial sales processes.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Strong market research and business development capabilities.
- Experience handling technical products and communicating with engineering/procurement teams.
- Knowledge of digital marketing, lead generation, CRM, and marketing analytics.
- Proficiency in MS Office, Excel, PowerPoint, and CRM tools.
- Solid analytical and strategic thinking abilities.
- Willingness to travel for customer meetings and industry events.

Key Skills

- Industrial Marketing
- B2B Marketing
- Machinery Marketing
- Graphite Industry
- Business Development
- Lead Generation
- Market Research
- Market Development
- Customer Relationship Management
- Channel Development
- Distributor Management
- Technical Product Marketing
- Digital Marketing
- Content Marketing
- CRM
- Competitor Analysis
- Brand Development
- Sales Coordination
- Exhibition & Event Management
- Negotiation
- Presentation Skills
- Communication Skills
- Strategic Planning
- Market Analysis
- MS Excel
- PowerPoint

Preferred Industry Experience

Candidates with experience in graphite machinery, industrial equipment, CNC machines, manufacturing machinery, material processing equipment, engineering products, carbon/graphite products, battery materials, metallurgy, or heavy engineering will be preferred.

Experience working with B2B industrial clients, manufacturers, EPC companies, dealers, distributors, and procurement teams will be an added advantage.

Pay: ₹45,000.00 - ₹60,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Marketing Manager : Graphite Machines (Pune)
🏢 QTONET PRIVATE
📍 Pune