JOB DESCRIPTIONBranch Manager – Automobile Dealership

Company: Sodhi Autos
Position: Branch Manager
Department: Sales & Operations
Location: [Branch Location]
Reporting To: General Manager / Dealer Principal
Experience: 5–8 years in automobile dealership / sales / branch operations
Employment Type: Full-Time

About the Role

Sodhi Autos is looking for an experienced and result-oriented Branch Manager to oversee the complete operations of the branch. The Branch Manager will be responsible for achieving sales and revenue targets, managing the sales team, ensuring excellent customer experience, controlling branch expenses, and maintaining smooth day-to-day dealership operations.

The ideal candidate should have robust leadership skills, automobile industry knowledge, business acumen, and a proven track record of achieving targets.

Key Responsibilities

1. Sales & Business Performance

- Take complete responsibility for the branch's sales and business performance.
- Achieve monthly, quarterly, and annual sales targets.
- Develop and implement strategies to increase vehicle sales, leads, conversions, and profitability.
- Monitor daily sales performance and take corrective actions where required.
- Ensure effective follow-up and conversion of enquiries and leads.
- Track competitor activities, market trends, and local business opportunities.

2. Team Management

- Lead, motivate, and manage the branch sales and support team.
- Set individual and team targets and monitor performance regularly.
- Conduct daily/weekly sales reviews and performance meetings.
- Identify training and development requirements for team members.
- Ensure discipline, professionalism, and a customer-focused culture within the branch.
- Recruit and retain capable employees in coordination with management/HR.

3. Customer Experience

- Ensure a high standard of customer service throughout the sales process.




- Handle escalated customer complaints and resolve issues promptly.
- Monitor customer satisfaction, feedback, and reviews.
- Ensure proper coordination for test drives, vehicle delivery, documentation, finance, insurance, and after-sales support.

4. Branch Operations

- Ensure smooth day-to-day functioning of the branch.
- Maintain proper showroom presentation, vehicle display, cleanliness, and operational standards.
- Monitor vehicle stock, allocation, ageing, and movement.
- Coordinate with accounts, finance, insurance, service, and other departments.
- Ensure all company processes, policies, and compliance requirements are followed.

5. Financial & MIS Management

- Monitor branch revenue, expenses, margins, and profitability.
- Ensure proper control over branch operating costs.
- Review daily, weekly, and monthly MIS reports.
- Analyse sales performance, conversion ratios, inventory, and profitability.
- Submit timely business reports and performance updates to senior management.

6. Marketing & Local Business Development

- Plan and execute local marketing and promotional activities.
- Develop relationships with corporate clients, institutions, local businesses, and other potential customers.
- Generate new business opportunities through referrals, events, campaigns, and local networking.
- Support digital and offline lead-generation initiatives.

Key Performance Indicators (KPIs)

- Monthly vehicle sales achievement
- Revenue and gross profit
- Lead-to-sale conversion ratio
- Customer satisfaction / CSI
- Finance & insurance penetration




- Stock ageing and inventory turnover
- Team productivity and target achievement
- Customer complaint resolution
- Branch profitability
- Cost control and operational efficiency

Candidate Profile

Education:
Graduate in any discipline. MBA/PGDM in Sales, Marketing, or Business Management will be an advantage.

Experience:

- 5–8 years of relevant experience in automobile dealerships, preferably with experience in a managerial/senior sales role.
- Experience handling a sales team and branch operations is preferred.

Required Skills:

- Strong leadership and people-management skills
- Excellent sales and negotiation abilities
- Automobile industry knowledge
- Target-oriented and commercially aware
- Strong communication and interpersonal skills
- Customer relationship management
- Analytical and problem-solving ability
- Good knowledge of MS Office and dealership MIS
- Ability to work under pressure and meet deadlines

Personal Attributes

- High ownership and accountability
- Result-oriented approach
- Professional and customer-focused attitude
- Robust decision-making skills
- Positive and motivating leadership style
- Integrity and ethical approach
- Ability to build strong relationships with customers and employees

Compensation

Salary: Competitive salary based on experience and industry standards.
Incentives: Performance-based incentives linked to achievement of business and branch KPIs.

Why Join Sodhi Autos?

- Leadership role with responsibility for complete branch performance
- Prospect to grow within a reputed automobile business
- Performance-based career progression
- Dynamic and customer-focused work environment

To Apply:
Interested candidates can share their updated CV with [HR Contact / Email / Phone Number].

Pay: ₹17,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Senior Branch Manager (Sahibzada Ajit Singh Nagar)
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📍 Sahibzada Ajit Singh Nagar