DIGITAL MEDIA EXECUTIVE

KEY OBJECTIVE OF THE ROLE

- A Digital Media Executive is required to create content and execute digital media campaigns crafted for
the brands. As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns
by means of designing meaningful content/communication, thereby ensuring that the strategy is adhered
within the context of the assignment thus contributing to overall brand management and achieving
excellence.

KEY RESPONSIBILITIES

- – Create, curate and implement engaging digital content for the assigned brands
- – Manage social & digital presence of the assigned brands including overall execution, online response
management and maintenance of respective online media properties.
- – Keeping hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn,
YouTube, Snapchat, Pinterest, relative blogs, forums and more
- – Actively collaborate with respective internal teams for meeting the project & campaign requirements on
a daily basis
- – Sharing creative input on ideas and campaigns by virtue of having primary experience in managing &
interacting with the online consumers and the brand
- – Track all platforms and share assistance in its evaluation on regular basis by generating reports for
brands/campaigns performance
- – Track and conduct competitor analysis to assist in providing data for comprehensive understanding on
the competitor & brand performance on digital media platforms
- – Actively respond and react to the changes within online media networks viz. changes in functionality,
methods of engagement, addition of new features and more




- – Learn media & respective online tools in order to master it for future course thus aiding the brand
- – Participate to manage and update partner websites as deemed necessary
- – Overcome and manage routine challenges
- – Attend & cover events as deemed necessary
- – Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns &
projects
- – Keeping abreast with new trends in digital industry

QUALIFICATIONS REQUISITE

- – Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising
or equivalent
- – Certification in Digital Media / SEO / SEM will be added honours
- – 0-2 years of work experience with a brand, digital/social/advertising/creative/media agency

TECHNICAL SKILLS REQUISITE

- – Qualified-level proficiency in English
- – Basic Knowledge of Social Media Channels, Digital Media and Online Marketing
- – Proficient in content marketing theory and application
- – Excellent written, oral communication and presentation skills
- – Attention to detail and an ongoing commitment to achieving high-quality results
- – Must be informed and active follower of latest industry trends, marketing campaigns and the next viral
video trend

BEHAVIOURAL SKILLS REQUISITE

- – Enthusiastic and eager to learn and explore various facets of the job
- – Passionate about new-age digital advertising
- – Expresses clearly and an active listener to constructive feedback and instructions
- – Must be able to perform and be collaborative under pressure situations and tight deadlines
- – Must be adept to working in a dynamic team structure

📌 Digital Media Executive (Mumbai)
🏢 WAT consultants
📍 Mumbai