Job Title: Paid Ads Specialist – Meta, Google & LinkedIn

Experience: 2–3 Years
Salary: Up to ₹30,000 per month
Employment Type: Full time
Location: Mohali / Chandigarh Tricity
Work Mode: Work from Office

About the Role

We are looking for a performance-driven Paid Ads Specialist with 2–3 years of hands-on experience in managing and optimizing paid advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads.

The ideal candidate should have strong knowledge of campaign strategy, audience targeting, lead generation, budget optimization, conversion tracking, and performance analysis.

Key Responsibilities

- Plan, create, manage, and optimize paid advertising campaigns across:
- Meta Ads – Facebook & Instagram
- Google Ads – Search, Display, YouTube, Performance Max
- LinkedIn Ads
- Develop effective paid media strategies based on business objectives and target audiences.
- Conduct audience research, competitor analysis, and keyword research.
- Manage campaign budgets and optimize CPC, CPL, CPA, CTR, ROAS, and conversion rates.
- Create and test different ad copies, creatives, audiences, placements, and campaign structures.
- Monitor campaign performance and identify opportunities for improvement.
- Set up and monitor conversion tracking, pixels, events, and campaign analytics.
- Generate regular performance reports with actionable insights.
- Coordinate with the content, design, sales, and marketing teams to improve campaign performance.
- Stay updated with changes in advertising platforms, algorithms, policies,



and industry trends.
- Troubleshoot campaign-related issues and continuously work toward improving lead quality and ROI.

Required Skills

- 2–3 years of practical experience in Paid Advertising / Performance Marketing.
- Strong hands-on experience with Meta Ads Manager.
- Good working knowledge of Google Ads.
- Experience managing LinkedIn Ads campaigns.
- Strong understanding of lead generation and conversion campaigns.
- Knowledge of Google Analytics / GA4 and Google Tag Manager is preferred.
- Understanding of pixels, conversion tracking, remarketing, retargeting, and campaign attribution.
- Strong analytical and reporting skills.
- Ability to manage multiple campaigns and budgets simultaneously.
- Good communication and problem-solving skills.

What We’re Looking For

- Someone who focuses on results, not just campaign execution.
- Strong analytical mindset with the ability to make data-driven decisions.
- Experience in generating quality leads through paid campaigns.
- Ability to independently manage campaigns from planning to reporting.
- Candidates with experience in B2B, IT, SaaS, or international lead generation will be an added advantage.

Compensation

₹30,000 per month (Maximum Budget)

Salary will be considered based on experience, skills, and practical knowledge of paid advertising platforms.

Interested candidates can share their updated CV with us [email protected]

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Ads Specialist (Sahibzada Ajit Singh Nagar)
🏢 App Deft
📍 Sahibzada Ajit Singh Nagar