Responsibilities

• Design and oversee all aspects of our paid media campaigns
• Develop, monitor and optimise campaign budgets.
• Coordinate with advertising and media experts to improve marketing results.
• Evaluate important metrics that affect the traffic, service quotas, and target audience.
• Work with your team to brainstorm recent and innovative growth strategies.
• Run e-Commerce campaigns on Facebook, Instagram, google and Digital Marketing programs across platforms, advertising and native content formats.
• Make brand digitally discoverable with combined weaponry of Campaign Objective Analysis, Platform-wise Strategy Planning, Campaign Designing & Optimisation and appropriate Keyword Selection.
• Deep-dive into consumer mapping and drive the optimal media mix by allocating budgets across performance platforms like Google, Social Media YouTube, Programmatic Buying Platforms.
• Optimise all digital assets and drive generation of relevant traffic.
• Research campaign issues,



creating and executing action plans based off findings in order to effectively concentrate on ROI.
• Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
• Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
• Optimising campaigns across multiple channels to deliver the best return on investment
• You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset.
• Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Google Tag Manager , Facebook Pixel, Tableau, Search Ad 360 etc to measure and analyse the campaign impact and provide actionable insights. etc.
• Own the ideation, conceptualisation & execution for email marketing campaigns in

📌 PERFORMANCE MARKETING SPECIALIST (India)
🏢 Rage Coffee
📍 India