At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence every day, Create future ready organization, Drive Digital and Innovation and Embed Sustainability. This job chance closely aligns with one of these key strategic pillars, which is Strengthen & Accelerate core business and Unlock Synergies.
The role involves Strengthening our sales and distribution network for the RTD Value business, building our brand on ground, engaging channel partners, drive market execution, gain market share. It is in line with our objective to build a multi-category FMCG company
What are the Key Deliverables in this role ?
Financial Outcomes
-Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration
across the territory
-Secondary sales (Retail Distribution) - Increase number of retail outlets,
maintain high service level, drive visibility of all categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory
Customer Service
-Prepare market execution plan (day-wise MJP) & submit weekly reports
-Provide ground-level inputs for promotions, local activations & demand forecasting exercise
Internal Processes
-Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager about the territory
-Claim management - Ensuring timely submission of stockiest claim along with supporting documents adhering to the company’s guidelines
-Build capability - Capability building of the indirect sales force by communicating and reviewing their delivery against expectations, and enhancing their sales skills by conducting market work with them & regular training
-Timely review/ communication w