Company: Fx Retina

Linkedin: https://www.linkedin.com/company/fx-retina-digital-marketing-agency/

Job Location: Second floor, D-2003, Block D, Indira Nagar, Lucknow, Uttar Pradesh 226016

Employment Type: Full-Time

Work Mode: Work From Office Only

Experience: 2–3 Years

Salary Range: ₹3.6 LPA–₹4.8 LPA CTC

About FX Retina

FX Retina is a digital marketing agency looking for a skilled Performance Marketer in Lucknow with hands-on experience in Meta Ads, Google Ads, Lead Generation, and D2C/E-commerce advertising campaigns.

We are looking for a data-driven professional who can manage multiple client accounts, optimise ad performance, control acquisition costs, and scale campaigns to deliver measurable business results.

This is a strictly work-from-office position. Remote, hybrid, freelance, and part-time applications will not be considered.

Key Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns on Meta Ads and Google Ads.
• Manage campaigns for Lead Generation and D2C/E-commerce businesses.
• Monitor daily ad spend, campaign performance,



and account health.
• Optimise key metrics such as CPL, CPA, CAC, ROAS, CTR, CPC, conversion rates, and lead quality.
• Analyse campaign data and identify opportunities to improve targeting, creatives, landing pages, and conversion rates.
• Develop testing strategies and scale winning campaigns while maintaining cost efficiency.
• Coordinate with designers, video editors, and copywriters for ad creatives.
• Track campaign performance, prepare reports, and implement data-driven optimisation strategies.
• Take complete ownership of assigned accounts and proactively resolve performance issues.

Requirements

• 2–3 years of hands-on experience in Performance Marketing or Paid Advertising.
• Proven experience in Meta Ads and Lead Generation campaigns.
• Experience managing D2C/E-commerce advertising campaigns.
• Google Ads experience is preferred.
• Robust understanding of CPL, CPA, CAC, ROAS, conversi

📌 Performance Marketing Executive (Lucknow)
🏢 Fx Retina - Performance Marketing Agency
📍 Lucknow