Performance Marketing Specialist

Experience: 3–4 Years
Function: Marketing / Digital Marketing
Location: Ghansoli, Navi Mumbai | Employment Type: Full-Time

About the RoleWe are looking for a Performance Marketing professional to drive digital acquisition with a robust focus on lead generation, conversions, customer acquisition and ROI. The candidate should be data-driven, hands-on with paid media platforms, and comfortable working with creative, sales and business teams.

Key Responsibilities• Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
• Own campaign performance across the funnel, from traffic and lead generation to conversion and acquisition.
• Manage media budgets, audience targeting, bidding, creatives, landing pages and campaign tracking.
• Monitor key metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
• Conduct audience segmentation, remarketing and A/B testing across creatives, audiences and landing pages.
• Analyse campaign and funnel data to improve lead quality and conversion rates,



working closely with sales/business teams.
• Work with creative/content teams to develop and test high-performing ad creatives and messaging.
• Manage and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Prepare performance reports with actionable insights and identify opportunities to scale campaigns and improve ROI.
• Stay updated on digital advertising trends, platforms and emerging acquisition channels.

Key Skills & Experience• 3–4 years of hands-on experience in Performance Marketing / Paid Media / Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Strong analytical skills and proficiency in Excel / Google Sheets.
• Good understanding of digital marketing funnels, lead generation and conversion optimisation.
• Experience with GA4, GTM, Meta Pixel and campaign tracking.
• ROI Driven strategies
• Strong communication, stakeholder management and execution s

📌 Performance Marketing Specialist (Navi Mumbai)
🏢 Aurum PropTech
📍 Navi Mumbai