Location: Marol Andheri

Working days: 6 days

Reporting to: Business Head

Role Overview

As an Influencer Marketing , you will be responsible for planning and executing influencer campaigns end-to-end. You will identify the right creators, build strong relationships with them, negotiate collaborations, manage campaigns, and track performance to ensure strong ROI.

Key Responsibilities

- Develop and execute influencer marketing strategies aligned with brand and business objectives.
- Identify, evaluate, and onboard relevant influencers and content creators across Instagram, YouTube, and other social platforms.
- Build and maintain strong relationships with influencers, agencies, and creator communities.
- Manage influencer campaigns from ideation and briefing to content approval, publishing, and reporting.
- Negotiate commercials, deliverables, timelines, and usage rights with influencers and agencies.
- Create detailed influencer briefs that communicate brand messaging, campaign objectives, and content guidelines.
- Work closely with the creative, social media, performance marketing, and brand teams to deliver integrated campaigns.
- Monitor influencer content to ensure brand consistency and timely execution.
- Track campaign metrics such as reach, engagement, views, clicks, conversions, CAC, and ROI.
- Prepare regular campaign reports and derive actionable insights for future campaigns.
- Stay updated on emerging creators, social media trends, formats, and influencer marketing best practices.
- Explore opportunities for long-term creator partnerships, ambassador programs,



and UGC initiatives.
- Maintain influencer databases, campaign trackers, budgets, and performance records.

What We're Looking For

- 2–4 years of experience in influencer marketing, creator marketing, social media, or digital marketing.
- Hands-on experience managing influencer campaigns end-to-end.
- Strong understanding of Instagram, YouTube, Reels, Shorts, and the creator ecosystem.
- Excellent communication, negotiation, and relationship-management skills.
- Strong understanding of social media trends and content formats.
- Ability to manage multiple campaigns, creators, and deadlines simultaneously.
- Data-driven mindset with the ability to analyse campaign performance and ROI.
- Strong creative thinking and an eye for compelling content.
- Experience in D2C, beauty, wellness, skincare, personal care, FMCG, or lifestyle brands will be an advantage.

Key Success Metrics

- Influencer campaign reach and engagement
- Cost per engagement / cost per view
- Creator performance and content quality
- Traffic and conversions generated through influencers
- Campaign ROI
- Growth of the brand's creator network
- Number and quality of long-term creator partnerships

Why Join Soulflower

- Work with a growing homegrown wellness and personal care brand.
- Prospect to build and own influencer-led campaigns.
- Work closely with creative, marketing, and brand teams.
- High ownership and visibility in a fast-paced environment.
- Opportunity to build a strong network within India's creator ecosystem.

📌 Influencer Marketing Specialist (Mumbai)
🏢 Soulflower Co
📍 Mumbai