Role Purpose
To support the marketing function in building 1954’s brand presence, customer engagement and market visibility through effective execution of marketing, digital, retail and promotional initiatives.
Key Responsibilities
• Support execution of brand marketing campaigns, launches and promotions across channels.
• Manage day-to-day social media, digital content and brand communication in line with 1954’s premium brand identity.
• Coordinate with creative agencies, photographers, influencers, vendors and internal teams for marketing activities.
• Develop marketing briefs, content calendars, campaign presentations and promotional materials.
• Support new collection launches, retail activations, events and VM initiatives.
• Track market trends, competitor activity and customer preferences; share actionable insights.
• Work closely with Sales, Design, Merchandising and Retail teams to ensure consistent brand communication.
• Assist in managing marketing budgets, timelines and campaign deliverables.
• Monitor campaign performance and prepare regular marketing reports and MIS.




• Support customer engagement initiatives and build relevant brand/community partnerships.

Key KPIs
• Marketing campaign execution & timelines
• Social media reach, engagement and growth
• Brand visibility and content quality
• Current collection/launch support
• Marketing ROI and budget adherence
• Retail activation effectiveness
• Quality and timeliness of marketing MIS

Skills & Experience
• 3–6 years of experience in marketing, preferably in fashion, apparel, lifestyle or retail.
• Strong understanding of digital marketing and social media.
• Good communication, presentation and coordination skills.
• Creative, commercially aware and highly execution-oriented.
• Ability to manage multiple projects and external partners.
• Good understanding of fashion trends, consumer behaviour and brand positioning.

Reporting
Reports To: Head / Senior Manager – Marketing
Location: Bangalore, Karnataka, I

📌 Assistant Brand Manager Marketing (Bengaluru)
🏢 1954
📍 Bengaluru