Job Requirements

The Content Strategist – PR and Media Relations will be responsible for developing compelling

corporate and thought leadership content while managing the organization’s public relations and

media engagement activities. The role combines the capabilities of a content specialist, publicist

and media relations skilled, with responsibility for identifying relevant media opportunities,

developing narratives, coordinating spokesperson engagements and strengthening relationships

with journalists and publications. Working closely with senior leaders, subject matter experts,

internal stakeholders and the appointed PR agency, the selected candidate will help position the

organization, its leadership and its areas of expertise across relevant media platforms.

Key Responsibilities

• Develop and execute content and media relations plans aligned with organizational

priorities, reputation objectives and business goals.

• Create high-quality content, including media releases, contributed articles, opinion

pieces, executive profiles, interview briefs, talking points,



speeches, media pitches and

corporate announcements.

• Identify compelling stories, insights and organizational developments that can be

translated into relevant media opportunities.

• Build and maintain relationships with journalists, editors, producers, industry publications

and other relevant media stakeholders.

• Track media calendars, editorial opportunities, industry discussions, news developments

and emerging topics relevant to the organization.

• Proactively pitch stories, executives, subject matter experts and thought leadership ideas

to appropriate media outlets.

• Coordinate interviews, media briefings, background discussions, press events and other

journalist engagements.

• Brief and prepare spokespersons for media engagements by developing key messages,

anticipated questions, supporting information and response guidance.

• Work with internal stakeholders and

📌 Content Strategist – PR and Media Relations Lead (Bengaluru)
🏢 Virtusa
📍 Bengaluru