Job description:
Job description: E-commerce Ads Specialist
Location: Delhi / Vikas Puri
Department: E-commerce
Employment Type: Full-Time
Experience: 3–5 Years

About the Role
We are looking for an experienced E-commerce Ads Specialist to manage, optimize, and scale paid advertising campaigns across leading marketplaces and quick-commerce platforms.
The role will focus primarily on marketplace advertising, campaign performance, optimization, budget management, and ROI improvement. The position does not involve catalogue management as a primary responsibility.

Key Responsibilities:
• Plan, create, manage, and optimize paid advertising campaigns across platforms such as Amazon, Flipkart, Myntra, Blinkit, Zepto, and Swiggy Instamart.
• Manage various advertising formats, including sponsored products, sponsored brands, display ads, banner campaigns, and platform-specific advertising solutions.
• Monitor key performance metrics such as ROAS, ACOS, TACOS, CTR, CPC, CVR, impressions, clicks, and attributed sales.
• Optimize campaign bids, budgets, keywords, targeting, placements,



and campaign structures to improve efficiency and profitability.
• Conduct keyword, competitor, and market research to identify opportunities for improving campaign performance.
• Analyze campaign and product-level performance and identify areas requiring corrective action.
• Plan and allocate advertising budgets in line with sales targets, business objectives, and profitability.
• Identify underperforming campaigns and products and implement appropriate optimization strategies.
• Coordinate with Category, Sales, and Creative teams to plan campaign requirements, promotional activities, and marketing assets.
• Track marketplace events, promotional periods, seasonal opportunities, and sales campaigns and align advertising strategies accordingly.
• Prepare regular performance reports with explicit insights, trends, and recommendations.
• Maintain accurate campaign data and ensure timely reporting of a

📌 Ecommerce Marketplace Ads Specialist (New Delhi)
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