The problem
AI answer engines are replacing search. People ask ChatGPT, Gemini and Perplexity what to buy, and the answer names three brands. If a brand is not in the answer, it is invisible. Most brands can now see this happening. Almost none know how to change it.

About Tru Commerce
Tru Commerce (formerly Asva AI) is the commerce infrastructure layer for AI agents. One integration connects your catalog to ChatGPT, Gemini, Perplexity, Rufus, Copilot, and Claude. We're building agentic commerce, making D2C brands shoppable inside AI agents. Our GEO practice, the work that gets brands found and cited in the first place, is where we started, and brands like Amazon and ITC have moved real numbers with it. Tru Commerce Inc. is a US company with its team in Bengaluru.

What you'll do
• Lead the relationship with consumer brands: run the weekly conversation with their marketing, digital and IT teams and turn it into priorities with owners and dates.
• Own the technical SEO on their sites: indexing, sitemaps, schema, redirects, Search Console,



working with their web teams and vendors until it is actually fixed.
• Run the content engine that AI engines cite: briefs, drafts, claims checks, approvals, publishing on-site and off.
• Improve product listings across Amazon, Flipkart, BigBasket, Blinkit, Zepto, Swiggy Instamart, Nykaa and pharmacy marketplaces.
• Turn our AI-visibility data into a monthly review that a brand's leadership reads and acts on.
• Build with AI agents: the workflows, automations and checks that let you run this at the quality of a team.

You're a fit if you
• Have 3 to 6 years in SEO with real technical depth: you have fixed indexing, canonicals, redirects and structured data yourself, and you understand why AI engines cite some pages and not others.
• Have led client conversations with senior marketing or digital stakeholders. You can run a room, and you write short, explicit emails.
• Build with AI agents rather than just chat with them. Everyone uses C

📌 Account Lead, AI Search (Bengaluru)
🏢 Tru Commerce
📍 Bengaluru