10 Oct
|
Growqai
|
Ahmedabad
About The Company
We are a fast-growing D2C brand in the food and beverage space, scaling rapidly across quick commerce and major marketplaces. We're moving from 10 to 100, and we need a hands-on performance marketing leader to own paid growth across Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Google, and Meta.
This is a builder's role—equal parts strategy, execution, and team leadership. We're data-driven and AI-forward, and we expect our leaders to actively use AI tools to sharpen output and speed.
What We Offer
• High-impact role with direct visibility to leadership
• Ownership of media budget and full-funnel strategy
• Collaborative, fast-paced setting
Key Responsibilities
Performance Strategy & Execution
Own the end-to-end performance marketing strategy across quick commerce (Blinkit, Zepto, Swiggy Instamart), marketplaces (Amazon, Flipkart), and our D2C website.
Plan, launch, and optimize campaigns across all five paid ecosystems: q-commerce ad consoles, Amazon Ads, Flipkart Ads, Google Ads, and Meta Ads.
Use each channel for what it does best:
Meta and Google to build demand and drive D2C traffic, and platform-native ads to capture that demand where the purchase happens.
Translate business targets into channel-level plans for spend, ROAS, CAC, and revenue growth. Budget & Performance Management
Own the monthly and quarterly media budget; dynamically shift spend toward the highest return channels.
Drive ROAS, blended CAC, AOV, and contribution margin, and report performance directly to leadership.
Set up and maintain reporting dashboards and attribution logic (including the impact of Meta/Google on q-commerce and marketplace sales) so decisions are grounded in reliable data. Quick Commerce & Marketplace Growth
Partner directly with quick commerce and marketplace ad teams on placements, visibility, and exclusive promotions.
Build strong relationships with platform ad teams to get early access to new ad products, beta
📌 Head – Performance Marketing (Ahmedabad)
🏢 Growqai
📍 Ahmedabad