Konversa Global is a premium education, language training, and mobility consulting company that helps individuals and organizations unlock global opportunities with confidence and clarity. We are looking for a senior, hands-on Performance Marketing Specialist to take ownership of paid acquisition across our Language Training and Study Abroad verticals. This is a strategic + execution-focused role for someone who can independently plan campaigns, manage budgets, analyse performance, optimise lead quality and work closely with Sales and Admissions to drive qualified leads and enrolments.

Who we're looking for

Candidates should have:
• 8+ years of experience in Performance Marketing, with the last 3+ years in education, study abroad or language training
• Hands-on experience managing Meta and Google Ads
• Solid understanding of Meta Ads and Google Ads, including lead generation, Search, Performance Max, YouTube and remarketing
• Experience with GA4, GTM, Meta Pixel, Conversions API and conversion tracking
• Experience integrating paid campaigns with a CRM such as LeadSquared, HubSpot, Zoho,



Salesforce or similar
• Understanding of optimising beyond CPL — including qualified leads, counselling bookings, enrolments and CAC
• Experience planning campaigns around intake seasons, countries and courses
• Exposure to webinars, counselling funnels, WhatsApp nurturing and remarketing will be an advantage

What you'll be responsible for

• Building and managing the paid acquisition strategy across Language Training and Study Abroad
• Planning and managing budgets across platforms, countries, courses and campaigns
• Setting up and optimising Meta and Google campaigns
• Testing creatives, audiences, messaging, offers and landing pages
• Monitoring lead quality and campaign performance and making data-driven optimisations
• Ensuring accurate tracking and attribution from ad click through to enrolment
• Working closely with Sales and Admissions to improve lead quality and convers

📌 Freelance Performance Marketing Specialist (India)
🏢 Konversa Global
📍 India