ABOUT US
Blue Tyga is a performance-focused techwear apparel brand designed specifically for Indian conditions. The brand combines technical innovation, functional design, and contemporary aesthetics to create apparel that moves with the modern lifestyle. Comfort Factory & TYGA is a comfort-focused fashion brand built around the belief that everyday clothing should feel as positive as it looks. With a focus on comfort, quality, affordability, and contemporary style, Comfort Factory creates clothing designed for everyday life.

Department: Retail / Brand
Location: [Location]
Experience: 1–5 Years
Employment Type: Full-time

Key Responsibilities• Develop and execute Visual Merchandising guidelines across all stores.
• Plan and implement store layouts, product displays, window displays, mannequin styling, fixtures, and promotional areas.
• Create visual stories that communicate performance, comfort, functionality, and lifestyle.
• Ensure products are presented to highlight their key features, functionality, comfort, fit, and styling possibilities.
• Plan and execute seasonal,



collection, launch, promotional, and campaign-based VM concepts.
• Work closely with Design, Marketing, Retail, Product, and Sales teams to maintain consistent visual communication.
• Develop planograms, display guidelines, styling directions, and VM toolkits for stores.
• Conduct regular store visits and VM audits to ensure visual standards are consistently maintained.
• Analyse sales performance, customer movement, product visibility, and store presentation to improve merchandising and conversion.
• Ensure the right product is displayed in the right location based on category, colour, collection, season, stock availability, and sales performance.
• Coordinate with store teams, fabricators, vendors, and external agencies for the execution of displays, fixtures, signage, and branding elements.
• Maintain consistency in product presentation, mannequin styling, window displays, and in-store communicatio

📌 Visual Merchandiser (Kozhikode)
🏢 BLUTYGA
📍 Kozhikode