Job description:
Senior Performance Marketing Analyst
We are looking for a Senior Performance Marketing Analyst with strong experience in managing and optimizing paid media campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other digital channels.
Key Responsibilities:
• Plan, execute, monitor, and optimize paid media campaigns to achieve KPIs such as ROAS, ROI, CPL, CTR, and CPC.
• Conduct keyword research, competitor analysis, and audience targeting.
• Analyze campaign data and dashboards to identify trends, insights, and areas for improvement.
• Prepare regular performance reports and provide data-driven recommendations.
• Manage analytics and reporting tools such as Google Analytics, Looker Studio/Data Studio, and Google Sheets.
• Conduct A/B testing of ad copies, landing pages, audiences, and other campaign elements.
• Work closely with creative, content, and tech teams to ensure smooth campaign execution.
• Stay updated with platform changes, industry trends,



competitors, and current opportunities.
• Provide strategic inputs to improve campaign performance and support business goals.

Requirements:
• Bachelor's degree, preferably in Marketing, Mass Media, Advertising, or a related field.
• 2-4 years of relevant experience, with a minimum of 2 years of hands-on paid media experience.
• Minimum 2 years of mandatory agency experience in paid media.
• Strong knowledge of Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other advertising platforms.
• Good understanding of ROAS, ROI, CTR, CPC, CPL, and other performance marketing metrics.
• Proficiency in analytics, reporting, and dashboard tools.
• Strong analytical and strategic thinking skills.
• Detail-oriented, results-driven, adaptable, and comfortable working in an onsite environment.

📌 Sr. Performance Marketing Analyst (Mumbai)
🏢 DigiChefs
📍 Mumbai