Job Description

A) Performance Marketing & Paid Media
• Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display & Shopping), YouTube, and other digital advertising platforms.
• Own channel-wise budget allocation based on CAC, ROAS, CPL, CPA, and conversion performance.
• Continuously improve campaign performance through A/B testing of creatives, copy, audiences, landing pages, and bidding strategies.
• Build and optimize retargeting and remarketing funnels to maximize conversions and customer lifetime value.
• Monitor attribution across marketing touchpoints to identify high-performing channels and campaigns.

B) Lead Generation & Customer Acquisition
• Drive customer acquisition through paid lead-generation campaigns with defined CPL and conversion targets.
• Develop and optimize acquisition funnels to increase lead quality and conversion rates.
• Grow the customer database through data-driven digital campaigns.

C) Website, SEO & E-commerce Management
• Drive SEO, AEO and GEO initiatives to improve organic visibility,



Google Business Profile performance, website traffic, and store walk-ins.
• Manage website performance, user experience, landing pages, and conversion rate optimization (CRO).
• Monitor e-commerce performance, sales trends, and customer behaviour to identify growth opportunities.
• Coordinate with internal and external teams to ensure timely website updates and campaign execution.

D) Market Intelligence
• Monitor competitor digital strategies, pricing, promotions, creatives, and media investments.
• Stay updated on platform algorithm changes, advertising policies, AI tools, and emerging digital marketing trends.
• Identify market opportunities and recommend strategies to maintain a competitive advantage.

E) Innovation & Growth
• Test recent advertising platforms, campaign formats, AI tools, and marketing automation solutions.
• Recommend data-backed growth initiatives to improve acquisition efficiency

📌 Performance Marketer (Kozhikode)
🏢 Cosmos Sports
📍 Kozhikode