Experience- 3+years
Location: Kandivali West, Mumbai

Company Description
Volar Fashion is a global fashion house with over 20 years of experience in women's footwear, handbags, sunglasses, and apparel. Known for blending artisanal craftsmanship with trend-driven design, the company offers end-to-end solutions, from concept and design to production and retail. Volar Fashion is the manufacturer for Rag & Co and the exclusive distributor for London Rag in India and internationally. With operations spanning markets including the United States, Southeast Asia, Dubai, and the United Kingdom, the company is committed to sustainability through responsible sourcing and environmentally conscious practices.

Role Overview
We are looking for a results-driven SEO Specialist to manage and improve our organic search performance. The ideal candidate will have deep knowledge of SEO techniques, strong analytical skills, and a passion for staying updated with evolving search engine algorithms. Experience in the fashion/e-commerce space is a robust plus.

Key Responsibilities




• Conduct detailed SEO audits (technical, on-page, and off-page) and implement action plans to improve website performance
• Perform comprehensive keyword research and analysis to identify content opportunities
• Optimize website architecture, page content, meta tags, alt text, internal linking, and URL structures
• Monitor and manage the health of the website using tools like Google Search Console, Google Analytics, and semrush
• Develop and execute a robust backlink-building strategy aligned with SEO goals
• Collaborate with the content and design teams to ensure SEO best practices are incorporated into all digital assets
• Analyze competitors’ SEO strategies and recommend improvements to enhance our search engine rankings
• Generate monthly SEO performance reports with actionable insights
• Ensure alignment between SEO strategy and business goals (e.g., traffic growth, conversion, product visibility)
• Stay cu

📌 Search Engine Optimization Executive (Mumbai)
🏢 Volar Fashion
📍 Mumbai