Role: Social Media Manager
Job Type: Full Time
Location: Mohali
About Fitelo:
Fitelo is a health-tech and wellness company focused on sustainable weight loss and better health through personalised nutrition, fitness, behaviour coaching, medical guidance, and technology. As we celebrate our 10-year anniversary, we’re proud of the journey we’ve built and the impact we’ve created. We’re now growing our team and looking for passionate professionals to be part of our next chapter.
About the role:
We are looking for a Social Media Manager who can take ownership of the brand's social media presence and ensure consistent, engaging, and relevant communication across platforms.
The role involves understanding what content the brand should communicate, why it should be communicated, how it should be executed, and how it performs. The candidate will work closely with creative, content, marketing, and other teams to build and execute the brand's social media and content strategy.
Specifically this role will involve:
• Take end-to-end ownership of the brand's social media presence and content execution.
• Develop and maintain a explicit social media and content strategy aligned with brand objectives.
• Identify what content should go out, on which platform, in what format, and at what frequency.
• Build and manage monthly/weekly content calendars across social media platforms.
• Plan content across formats including Reels, posts, carousels, stories, videos, educational content, trends, campaigns, and brand communication.
• Work with creative and content teams to brief, coordinate, review, and execute content.
• Ensure that all content is aligned with the brand voice, positioning, guidelines, and target audience.
• Stay updated with social media trends, formats, platform changes, and relevant cultural conversations.
• Identify opportunities to leverage trends, viral formats, creators, collaborations, and relevant conversations for the brand.
• Coordinate with designers, video edit
📌 Social Media Manager (India)
🏢 Fitelo
📍 India