Job Requirements

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

www.godrejindustries.com

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

www.godrejcp.com

About The Role

The Category Trade Marketing Manager acts as a key conduit between marketing, sales and customer team and works as strategy and insights arm of the channel.

Key Responsibilities

Category development

• Responsible for revenue, growth, demand planning and business development for set of categories
• Work closely with marketing team on understanding categories, brand levers,



consumer & shopper insights, channel plans and brief on shopper & retail expectations/opportunities
• Develop a joint brand-channel activity calendar for building the categories

New product launches, brand led activations and visibility planning

• Design and execute Go To Market (GTM) strategy for recent launches/re-launches/ key brands
• Develop and execute brand activations in close coordination with KAMs, Ops and Customer team
• Developing visibility elements for the channel by understanding brand levers, customer needs and terms of trade; and lead execution of the same

Channel development projects and data in-sighting

• Assess potential for special packs and work on the development of the same with the cross-functional team
• Work on shopper insights led category management
• Work on projects to lead innovation in channel: product mix (combos), promotions, visibility, systems & processes

📌 Category Trade Marketing Manager (Mumbai)
🏢 Godrej Industries Group
📍 Mumbai