Geography covered: Corporate office, Manufacturing Unit.
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Reports to: NSM-National Sales Manager
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Matrix: Director
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Summary:
The E-Commerce Executive plays a critical role in driving online sales growth for our FMCG (Fast Moving Consumer Goods) brands. You will be responsible for managing various aspects of our e-commerce operations, from product listings and website optimization to order fulfilment and customer service. This role requires a strong understanding of the FMCG market and the ability to leverage data insights to develop and execute successful e-commerce strategies.
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Key Responsibilities:
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Manage product listings and ensure accurate and up-to-date information.
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Optimize website content and user experience for FMCG product categories.
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Implement and manage e-commerce marketing campaigns.
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Analyse sales data and identify opportunities for growth.
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Oversee order fulfilment process and ensure timely deliveries.
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Manage customer inquiries and complaints through e-commerce channels.
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Collaborate with cross-functional teams (marketing, sales, logistics) to achieve e-commerce goals.
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Stay updated on e-commerce trends and best practices in the FMCG industry.
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Key Results Areas (KRAs):
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Increase online sales of FMCG products by X% year-on-year.
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Improve website conversion rate by Y%.
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Achieve a customer satisfaction rating of Z% on e-commerce platforms.
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Reduce order fulfilment errors by W%.
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Develop and implement X successful e-commerce marketing campaigns.
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Increase brand awareness for FMCG products on e-commerce platforms.
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Optimize product listings to achieve a top ranking for relevant keywords.
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Streamline the e-commerce customer journey for a seamless buying experience.
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Identify and implement cost-saving measures in e-commerce operations.
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Develop and maintain strong relationships with e-commerce partners (marketplaces, logistics providers).
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Key Performance Indicators (KPIs):
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Online sales revenue for FMCG products.
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Website traffic, conversion rate, and bounce rate.
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Customer satisfaction score on e-commerce platforms.
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Order fulfilment accuracy and lead time.
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Click-through rate (CTR) and conversion rate for e-commerce marketing campaigns.
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Brand mentions and social media engagement on e-commerce platforms.
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Search engine ranking for target keywords for FMCG products.
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Customer reviews and feedback on e-commerce platforms.
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Cost per acquisition (CPA) and return on investment (ROI) for e-commerce campaigns.
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Number of successful partnerships established with e-commerce stakeholders.
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Qualifications:
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Education: Bachelor’s degree in business administration, Marketing, or a related field (preferred).
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Experience: 2-4 years of experience in e-commerce or digital marketing (FMCG experience a plus).
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Skills: Solid analytical skills, data-driven decision making, excellent communication and interpersonal skills, project management skills, experience with e-commerce platforms (Amazon, Flipkart, etc.), basic knowledge of SEO and SEM principles.
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Knowledge: Understanding of FMCG market dynamics, consumer behaviour in online shopping, e-commerce best practices.
Additional Desirable Skills:
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Experience with content management systems (CMS) for e-commerce platforms.
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Proficiency in data analysis tools (Google Analytics etc.).
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Experience with e-commerce marketing automation tools.
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Ability to work independently and as part of a team.
Desired Certifications:
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Google Analytics Individual Qualification (IQ) or similar certification (optional).
📌 E-Commerce Executive (Ahmedabad)
🏢 Leading
📍 Ahmedabad
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