Role & responsibilities

- Develop and execute strategies aligned with business objectives.
- Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Shopping, Performance Max, YouTube), and other relevant platforms (LinkedIn / Amazon Ads / Flipkart Ads / Affiliate)
- Manage monthly budget allocation across channels and campaigns, and defend those allocations with data
- Set up and maintain tracking and attribution GA4, Google Tag Manager, Meta Pixel and Conversions API integration — and keep the data trustworthy
- Drive performance marketing campaigns with a focus on lead generation, conversions, ROI, and customer acquisition.
- Develop and execute influencer marketing campaigns, including influencer identification, coordination, campaign execution, and performance tracking.
- Manage social media platforms and develop engaging, platform-specific content strategies.
- Plan and execute e-commerce marketing campaigns to drive traffic, sales, and customer engagement.
- Monitor campaign performance and analyze key metrics to identify opportunities for optimization.
- Work closely with creative, content, sales, and other teams to ensure effective campaign execution.




- Stay updated with the latest social media trends, digital marketing tools, platform updates, and industry best practices.
- Prepare regular reports on campaign performance, engagement, conversions, and ROI.

Required Skills & Experience

- 3–6 years of hands-on performance marketing experience, with at least 2 years running campaigns independently (not just executing under supervision)
- Demonstrated ownership of a monthly budget of 10 lakhs or more
- Robust hands-on experience in Performance Marketing and Paid Ads.
- Proven experience in Influencer Marketing and influencer campaign management.
- Good understanding of E-commerce Marketing and customer acquisition strategies.
- Strong knowledge of social media platforms and their advertising ecosystems.
- Ability to analyze campaign data and optimize campaigns based on performance.
- Strong understanding of KPIs such as ROAS, ROI, CTR, CPC, CPM, CPA, and conversion rate.
- Excellent communication, analytical, and project management skills.

Ability to work in a fast-paced environment and manage multiple campaigns simultaneously

Preferred candidate profile

📌 Digital Marketing Social Media / Performance Marketing Specialist (Delhi)
🏢 Broadway Infotech
📍 Delhi