- Responsible for Ideating and Implementing Strategic Initiatives for Direct Sales Force channel (Cross sell / Defense/ Cat Axis / Elite/SPARC) by partnering closely with other functions in the organization and focusing on the following core areas:
- New business model and market testing
- Smart customer targeting through analytics and market intelligence
- Frontline digital enablement to drive need-based selling
- Initiatives to improve Sales efficiency / Productivity
- Engagement through marketing initiatives
- Intersection Management with other functions like Product, Marketing, Digital, AI, Ecom, Axis
- Growth in new markets - NRI, Annuity, BI
- New product launch
- External Stakeholder management
- Call Center Management

- KEY RESPONSIBILITIES:

- Strategic Planning

- Participate in annual strategic business planning for the channel in line with company s objective.

- Collaborate with cross-functional teams to ensure key objectives and MOS of the Channel are met

- Design and implement key strategic levers for organization and channel priorities

- Build strong relationship with all cross functional teams and influence them for prioritization of key initiatives

- Tap the market (Smart customer targeting) through analytics driven solicitation, sales tools, launch drive targeted initiatives for Affluent top city customers

- Leverage technology enablement for exploring need based selling

- Develop and monitor key performance indicators and management information to monitor the business quality, portfolio management and performance efficiency

- Explore new/improved market and distribution opportunities for strategic and financial growth of the channel





- Responsible for execution of new initiatives by partnering closely with internal stake holders at Channel / Zone level

- Streamline and enable business in new markets - NRI, BI and Annuity

- Deliver quality inputs of Board/ management discussions

- External stakeholder management in CAT Axis (Axis Bank) in terms of weekly reviews, monthly planning and updates and escalation management

- Develop and monitor performance of SPARC Call Center to enable lead generation in line with Business plan

- MEASURE OF SUCCESS:
- Achievement of Adj. MFYP business plan through Strategic initiatives
- Success of new initiatives
- Adoption of Technology
- Relationship Management

- MINIMUM/SPECIFIC EXPERIENCE:
- MBA with 15 - 18 years of relevant business experience in life insurance industry
- Should have good track record of developing sales and distribution capacity
- Experienced in strategy development
- Analytical skills process orientation
- Strong presentation communication skills
- Solid relationship, networking negotiation skills
- Working with and through others
- Ability to think creatively

- KEY RELATIONSHIPS (INTERNAL /EXTERNAL)
- DSF channel head
- Vertical heads
- Business Planning Analytics team
- Sales Promotion Team
- Training Team
- Operations
- Product, Marketing, Digital, AI, Ecom, Axis
- External - Axis Bank; SPARC Call Centre

- KEY COMPETENCIES/SKILLS REQUIRED
- Business Strategy
- Result Orientation
- Innovation
- Problem Solving Decision Making
- Strategic Planning Execution
- Leading People
- Effective Management of Process
- Digital sufficiency

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Assistant Vice President - Strategic Initiatives (Gurugram)
🏢 Axis Max Life Insurance
📍 Gurugram