Responsibilities

- Develop, configure, and maintain campaigns and workflows using Adobe Campaign and IBM Campaign to support digital marketing initiatives.
- Build and manage audience segmentation, targeting logic, and campaign rules aligned to business requirements.
- Implement and optimize end-to-end digital campaign execution, ensuring accuracy, timeliness, and consistency across runs.
- Collaborate with stakeholders to gather requirements, translate them into technical designs, and deliver reliable campaign solutions.
- Perform testing, troubleshooting, and production support for campaign deployments, resolving issues and preventing recurrence.
- Monitor campaign outputs and platform performance, ensuring data quality, deliverability readiness, and operational stability.
- Maintain documentation for workflows, configurations, and operational runbooks to support repeatable delivery and audits.
- Contribute to continuous improvement by identifying automation opportunities and optimizing existing campaign processes.

Technical Requirements




- Primary skills:Technology->Digital Marketing->Adobe Campaign

Knowledge and Skills
- Knowledge of design principles and fundamentals of architecture
- Understanding of performance engineering
- Knowledge of quality processes and estimation techniques
- Basic understanding of project domain
- Ability to translate functional/nonfunctional requirements to systems requirements
- Ability to design and code complex programs
- Ability to write test cases and scenarios based on the specifications
- Valuable understanding of SDLC and Agile methodologies
- Awareness of latest technologies and trends
- Logical thinking and problem solving skills along with ability to collaborate

Educational Requirement

MCA, MSc, MTech, Bachelor of Engineering, BCA, BSc, BTech

Preferred Skills

- Technology->Digital Marketing Platforms->Adobe Campaign

Service Line

Digital Experience

📌 Adobe Campaign Developer (Chennai)
🏢 Infosys
📍 Chennai