Position: Performance Marketing Specialist
Experience: 2-3 years of hands-on performance marketing, preferably at a D2C or e-commerce brand
Location: Mumbai

What you'll be doing

Campaign management

- Set up, launch and manage Meta campaigns (Advantage+, ASC, retargeting, catalog sales) and Google campaigns (Search, Shopping, Performance Max, YouTube, Demand Gen)
- Adjust budgets, bids and audiences every day against ROAS, CAC and cost-per-purchase targets
- Scale spend in a controlled way, so efficiency doesn't drop as budgets grow
- Plan campaigns around the moments that matter for us: wedding and festive season, sales, new collections and fabric launches
- Run local campaigns for new store openings and existing stores, and track store visits along with online sales

Creative and funnel optimization

- Watch frequency, CPM and CTR closely, and refresh creative before it wears out
- Run structured A/B tests on creative, copy, audiences and landing pages, then scale or cut based on results
- Work with the design and content team to keep fresh ads and hooks coming
- Spot where people drop off on the website, from product page to customization to checkout, and work with the e-commerce team to fix it

Tracking and reporting

- Keep conversion tracking accurate across Meta Pixel, CAPI,



GA4 and Google Ads conversion tracking, including enhanced conversions
- Share weekly and monthly reports on spend, ROAS, CAC and funnel drop-off, with clear next steps
- Flag product- and category-level spend or ROAS problems early, like a top seller losing budget or a new launch not getting delivery
- Work with the Retention team so paid campaigns and CRM don't target the same customers twice, and so new customers flow into repeat-purchase journeys

What you bring to the table

- 2 to 4 years of hands-on performance marketing, with ROAS as your main metric, ideally at a D2C or e-commerce brand
- Experience managing monthly ad budgets of up to 1 Cr across Meta and Google
- Strong command of Meta Ads Manager: campaign structure, budget and bid strategy, audience and creative testing
- Solid working knowledge of Google Ads, especially Search, Shopping and Performance Max
- Working knowledge of Meta Pixel, CAPI, GA4 and Google Ads conversion tracking
- Robust with numbers. You can read a funnel report and tell whether the problem is traffic, CTR or conversion
- Comfortable in Excel. Experience with Looker Studio or Tableau is a plus
- Fast-moving and hands-on
- Passion for the fashion and apparel space

📌 Performance Marketing Specialist (Mumbai)
🏢 BOMBAY SHIRT
📍 Mumbai