JOB DESCRIPTION

Branding Executive South India & North India (Delhi/NCR)

Department: Marketing & Branding
Location: Delhi / NCR
Employment Type: Full-Time
Experience: 2–5 Years
Reporting To: Marketing / Brand Executive

Job Summary

We are seeking an energetic and creative Branding Executive to drive brand visibility and marketing execution across Delhi/NCR and the North India market. The candidate will be responsible for executing dealer and retail branding, outdoor promotions, events, exhibitions, market activations, and other BTL initiatives while maintaining consistency with the company's brand identity.

Key Responsibilities

- Execute regional branding and marketing activities across Delhi/NCR and assigned North Indian markets.
- Plan and implement dealer, distributor, retailer, and showroom branding initiatives.
- Coordinate with sales teams to identify new branding opportunities and strengthen visibility in key markets.
- Conduct regular market visits to assess brand presence, competitor activities, and retail visibility.
- Manage outdoor branding activities including hoardings, shop signage, wall branding, displays, banners, kiosks, and other OOH activities.
- Coordinate exhibitions, trade fairs, dealer meets, product launches, promotional events, and BTL activities.
- Coordinate with branding agencies, printers, fabricators, event agencies, and other vendors.
- Ensure timely execution and quality control of all branding installations.
- Ensure adherence to approved brand guidelines, artwork, specifications,



and visual identity.
- Maintain records of branding assets, installations, photographs, invoices, and vendor details.
- Monitor competitor campaigns, pricing communication, product displays, and promotional activities.
- Support the sales team in dealer engagement and local market activation programs.
- Prepare regular reports covering market visits, branding activities, expenses, competitor activity, and execution status.
- Assist in developing creative local marketing initiatives to improve brand awareness and customer engagement.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 2–5 years of experience in branding, BTL, trade marketing, channel marketing, field marketing, or retail marketing.
- Experience in building materials, plywood, laminates, furniture, interiors, construction, or allied industries will be preferred.
- Candidates with experience working with dealers, distributors, retailers, architects, and interior designers will have an added advantage.

Key Performance Indicators (KPIs)

- Brand visibility across assigned markets.
- Dealer/retailer branding coverage.
- Quality and timely completion of branding installations.
- Execution of BTL activities and local campaigns.
- Exhibition and event execution.
- Vendor management and cost optimization.
- Market visit and competitor reporting.
- Contribution toward regional brand awareness and sales support.

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