Key Responsibilities

1. Target Account Research

- Research and analyze target accounts based on industry, company size, geography, revenue, technology stack, business priorities, and growth indicators.
- Build detailed account intelligence profiles for ABM campaigns.
- Identify strategic accounts and map their business challenges, initiatives, competitors, and potential needs.
- Monitor intent signals like company news, leadership changes, funding, acquisitions, expansions, technology adoption, and other relevant trigger events.

2. Buyer & Persona Research

- Identify key decision-makers, influencers, champions, and stakeholders within target accounts.
- Develop buyer personas and buying-committee maps for different products/services.
- Research job responsibilities, professional backgrounds, business priorities, challenges, and potential pain points.
- Segment buyers based on role, seniority, function, industry, and buying influence.

3. Data Research & Enrichment

- Source, validate, clean, and enrich company and contact-level B2B/B2C data.
- Maintain accurate databases of accounts, contacts, job titles, industries, technologies, and other relevant attributes.
- Identify gaps, duplicates, outdated information, and data-quality issues.
- Ensure research data meets defined quality and accuracy standards.

4. Intent & Account Signals

- Track buying signals and intent indicators across target accounts.
- Identify relevant triggers such as leadership changes, new technology adoption, hiring trends, funding, expansion, partnerships, regulatory changes, and business transformation initiatives.




- Convert research findings into actionable recommendations for marketing and sales teams.

5. ABM Campaign Support

- Work closely with ABM, Demand Generation, Content, and Sales teams to provide account and buyer insights.
- Support creation of 1:1, 1:few, and 1:many ABM campaigns.
- Provide insights to personalize messaging, content, email campaigns, LinkedIn campaigns, events, and sales outreach.
- Help prioritize accounts based on research and engagement signals.

6. Competitor & Market Research

- Research competitors, market trends, industry developments, and customer pain points.
- Identify whitespace opportunities within target accounts.
- Develop research summaries and actionable insights for marketing and sales strategy.

Required Skills

- 47 years of experience in B2B,B2C Market Research, Account Research, Lead Research, Sales Intelligence, ABM, or Demand Generation.
- Strong understanding of B2B buyer journeys and buying committees.
- Excellent web research and information-validation skills.
- Experience working with B2B databases and sales intelligence platforms.
- Strong understanding of company organization structure, industries, job functions, and seniority levels.
- Strong data management and analytical skills.
- Excellent attention to detail and data accuracy.
- Ability to convert large amounts of research into clear, actionable insights.
- Robust written and verbal communication skills.

Tools & Platforms

Experience with platforms such as:

- LinkedIn / LinkedIn Sales Navigator
- ZoomInfo
- Apollo
- 6sense / Demandbase
- Crunchbase
- Clearbit / HubSpot
- Salesforce
- Google Search and other B2B research sources
- Excel / Google Sheets

📌 Market Research Specialist (Noida)
🏢 NLB Services
📍 Noida