Role Overview

The Senior Manager Marketing (Transformers) will be responsible for developing business opportunities, managing key client relationships, and expanding market presence in Mumbai and surrounding regions.

The role requires a strong understanding of the electrical equipment industry, including transformers, switchgear, cables, control panels, and related infrastructure equipment. The candidate should have established industry contacts with OEMs, EPC contractors, consultants, and panel builders and should actively drive sales growth and customer acquisition.

Key Responsibilities

Business Development

- Identify and develop new business opportunities for transformer sales in Gujarat and nearby markets.
• Promote Indcoils range of dry-type and oil-filled transformers to industrial clients, EPC contractors, OEMs, and consultants.
• Develop and maintain relationships with electrical consultants, project developers, and engineering firms.
• Generate inquiries and participate in tendering and bidding processes.
• Track upcoming projects and identify potential transformer requirements at early project stages.

Client Relationship Management

- Build and maintain strong relationships with existing and prospective customers.
• Conduct client meetings, technical discussions, and product presentations.
• Coordinate with internal technical and commercial teams for preparation of offers and proposals.
• Follow up on quotations, negotiations, and order finalization.
• Support customers during technical discussions and project execution stages..
- Candidates with experience working with companies in the following sectors will be preferred:

1.



Transformer Manufacturers: Voltamp Transformers, CG Power, Sudhir Power, Raychem RPG, Cahors Transfix, Shilchar Technologies, Tesla Transformers, Telawne Power, TMC Transformers, TBEA, Kirloskar Electric

2. Control Panel Builders: Arrow Electric, Pinnacle Industries, Technocrafts Electric, Zenith Controls, Vivid Electromech, Multi Quadrant

3. DG Set Manufacturers: Kirloskar, Sudhir Power, Powerica, Goel Power

4. Cable Manufacturers: KEI Industries, Polycab, Dynamic Cables, Finolex Cables, Havells, RR Kabel

5. Switchgear & VFD Manufacturers: ABB, Siemens, L&T; Electrical, Schneider Electric, CG Power, Danfoss, Yaskawa, Rockwell Automation

Required Qualifications & Experience

- Bachelors Degree in Electrical Engineering (preferred).
• Minimum 5–12 years of experience in marketing or sales of transformers or electrical capital equipment.
• Experience in business development within the electrical equipment industry.

Desired Skills

- Robust understanding of the electrical equipment and power distribution industry.
• Excellent communication, negotiation, and presentation skills.
• Strong network with OEMs, electrical consultants, and EPC contractors in Gujarat.
• Ability to identify and convert new business opportunities.
• Good commercial understanding of pricing, tendering, and contract negotiations.
• Ability to work independently and drive regional sales growth.
- Reporting Structure

The Senior Manager – Marketing will report to the Head – Sales & Marketing and will work closely with the technical, estimation, and operations teams

For any queries please contact us at [email protected]

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📌 Sr. Manager Sales & Marketing (Ahmedabad)
🏢 Avighna Hr Consultants
📍 Ahmedabad