Job Description:

Position : Assistant Sales Manager - Flexible Endoscopy

Department : Sales & Marketing

Locations: Kolkata, Guwahati, Chennai, Hyderabad, Ahmedabad, Bhuvneshwar, Patna, Pune, Nagpur, Chandigarh, Jaipur, Kochi & Bangalore

Job Summary

The Assistant Sales Manager - Flexible Endoscopy is responsible for driving sales growth of flexible endoscopy products, including video endoscopes, bronchoscopes, gastroscopes, colonoscopes, cystoscopes, endoscopy imaging systems, and related accessories. The role involves managing key hospital accounts, conducting clinical product demonstrations, supporting tender business, developing customer relationships, and achieving territory sales objectives.

Key Responsibilities

Sales & Business Development

- Achieve assigned sales targets and growth objectives.
- Develop business opportunities in government and private hospitals, medical colleges, and specialty centers.
- Promote flexible endoscopy systems and consumables to clinicians and hospital stakeholders.
- Identify and convert new customers within the assigned territory.
- Develop sales strategies to increase market penetration.

Clinical Support & Product Demonstration

- Conduct product presentations, demonstrations, and trials for physicians and healthcare professionals.
- Support clinical procedures involving bronchoscopy, gastroenterology, pulmonology, urology, and ENT endoscopy.
- Provide product training to doctors, nurses, technicians, and biomedical engineers.
- Assist customers in maximizing utilization of installed systems.

Key Account Management

- Build strong relationships with gastroenterologists, pulmonologists, urologists, ENT specialists, biomedical engineers, and procurement teams.
- Manage key accounts and ensure customer satisfaction.
- Generate repeat business through continuous customer engagement.

Tender & Institutional Sales

- Track government and institutional tenders.




- Coordinate preparation and submission of tender documents.
- Liaise with internal departments for tender compliance.
- Follow up on evaluations, technical discussions, purchase orders, and contract execution.

Market Intelligence

- Monitor competitor activities, product launches, and market trends.
- Collect customer feedback and provide market insights to management.
- Identify emerging opportunities within the endoscopy segment.

Coordination & Reporting

- Maintain accurate sales forecasts and CRM records.
- Prepare weekly and monthly sales reports.
- Coordinate with service, logistics, marketing, and finance teams for smooth business operations.

Education & Experience

Qualification

- Bachelor's Degree in Life Sciences, Biomedical Engineering, Biotechnology, Pharmacy, or related field.
- MBA in Marketing preferred.

Experience

- 4-8 years of experience in medical device sales.
- Minimum 2-3 years of experience in flexible endoscopy, bronchoscopy, gastroenterology, or related medical equipment.
- Experience in tender business and hospital sales preferred.

Required Skills

- Strong understanding of adaptable endoscopy systems and procedures.
- Excellent sales, negotiation, and closing skills.
- Ability to conduct clinical demonstrations independently.
- Strong relationship management and presentation skills.
- Knowledge of hospital procurement processes.
- Experience working with key opinion leaders (KOLs).
- Familiarity with CRM and Microsoft Office applications.

Key Performance Indicators (KPIs)

- Achievement of Sales Targets
- New Account Acquisition
- Tender Conversion Rate
- Product Demonstrations Conducted
- Customer Retention Rate
- Revenue Growth
- Market Share Expansion
- Collection and Payment Compliance

Preferred Product Experience

- Video Bronchoscopes
- Video Gastroscopes
- Video Colonoscopes
- Endoscopy Imaging Systems
- Endoscopy Accessories & Consumables
- Endoscope Reprocessing Solutions

📌 Area Sales Manager (India)
🏢 Mitra Industries
📍 India