Role & responsibilities :

1. ROLE SUMMARY:

i. a) Build our company as a Global Lifestyle Brand in International Markets.

ii. b) This role is NOT direct sales - It is Demand Generation, Brand Visibility, Distributor Support & Digital Marketing for 60+ countries.

iii. c) You will generate qualified leads for Sales Team to close.

2. KEY RESPONSIBILITIES:

A. Digital Marketing - International (50%)

i. Social Media - Global: Manage LinkedIn, Instagram (@soex_hookah), Facebook, YouTube - 3 posts/week focused on international market - Current flavours, testimonials, factory videos, lounge culture

ii. Content Creation: Write product descriptions, flavour stories, catalogue content, website blogs - Coordinate with graphic designer for creatives

iii. Email & WhatsApp Marketing: Run monthly campaigns to 2000+ international client database - New launch, offers, exhibition invite - Track open rate & leads

iv. Website & SEO: Update www.soexindia.com - Flavours, certifications, blogs. Basic SEO for keywords like "herbal hookah wholesale", "shisha molasses manufacturer"

B.Branding & Trade Marketing (30%)

i. POS Material: To be designed from local vendor

ii. Catalogue & Collaterals: Design & update Export Catalogue, Flavour Menu (130+ flavours), Price List, Company Profile, Corporate Video, Sample Kits

iii. Distributor Branding: Provide POSM - Posters, Standees,



T-shirts, Menu Cards, Branded Hookahs - Ensure SOEX branding in distributor shops / lounges abroad via photos/video proof

iv. New Product Launch: Coordinate with R&D; (Vapi) for new flavour launch - Naming, packaging, launch plan, sampling to top 20 distributors

v. Market Research: Weekly competitor tracker - Al Fakher, Adalya, Afzal - Their new flavour, price, packaging, offers. Share intelligence report to Management

C. Exhibitions & Events (20%)

i. Global Exhibitions: End-to-end management of World Shisha Dubai, InterTabac Germany, Champs USA - Stall booking, designing, logistics of samples (50kg+), Visa, Travel, Lead scanner, Budgeting

ii. ROI: Ensure 150+ leads per exhibition, post-show follow-up plan with Sales Team, lead to order conversion tracking

iii. Budget: Manage International Marketing Budget - Spend vs Lead generation tracking

iv. Coordination

v. Work closely with International Sales Team - Give them qualified leads daily

vi. Coordinate with Factory (Vapi) for samples, packaging, Halal/SGS certificates

vii. Coordinate with Accounts for exhibition budgeting, vendor payments

Hands on expereince on AI TECHNOLOGY will be added advantage,

Interested candidates can also whtsapp your resume on (phone hidden)

📌 Assistant Manager - International Marketing (Mumbai)
🏢 Soex India
📍 Mumbai