Location: Tamil Nadu & Kerala- Multiple Store Locations within Assigned Territory
Base Location: Chennai
Role Summary
The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.
Key Responsibilities
1. Store Support & Operations:-
- Assist multiple SIS with day-to-day operational requirements.
2. Sales Performance & Targets:-
- Track SIS-level KPIs
- Support SIS Staff in achieving sales targets through improved service and selling skills.
- Analyse SIS performance and share insights with the Area Sales Manager.
3. Visual Merchandising:-
- Ensure VM standards are implemented consistently across all SIS.
- Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.
- Audit SIS display quality and provide corrective action plans.
4.
Inventory & Stock Management:-
- Assist SIS in stock replenishment, stock counts, and shrinkage control.
- Identify fast/slow-moving products & support stock balancing across stores.
- Report stock gaps and discrepancies to the Area Manager.
5. Training & Team Development:-
- Conduct on-floor training for current and existing Retail Associates.
- Reinforce product knowledge, customer service expectations, and selling skills.
- Support performance coaching for SIS staff.