Job Title:

Subject Matter Expert – Rural FMCG Sales & Distribution

Location: Remote

Experience: 8+ years

About the Role

We are looking for an experienced Rural FMCG Sales & Distribution Subject Matter Expert (SME) to support the development of a digital learning programme focused on rural business, sales, distribution, market expansion and field execution.

The SME will provide domain expertise and validate content, business scenarios and field-based examples to ensure they accurately reflect real-world rural sales and distribution practices.

Key Responsibilities

- Review and validate content related to rural FMCG sales and distribution.
- Provide practical inputs on rural market opportunities, village and outlet classification, and route-to-market models.
- Validate scenarios around market coverage, territory planning, PJP and beat planning.
- Review content related to rural expansion, reach, infrastructure and cold-chain considerations.
- Validate concepts around MSL, range selling, portfolio expansion and sales execution.
- Provide inputs on Sub-Distributor (SubD) models and rural distribution structures.
- Review field-based scenarios involving outlet diagnosis and the 7 Steps of Call.
- Validate case studies and assessment questions from a business/domain perspective.
- Participate in content review discussions and provide feedback on accuracy and practical relevance.

Required Experience & Expertise

- 8+ years of experience in FMCG sales, rural sales,



distribution or related areas.
- Strong hands-on understanding of rural FMCG markets and distribution.

Experience with:

- Rural route-to-market
- Village / outlet classification
- Sub-Distributor networks
- Market coverage and expansion
- Territory, PJP and beat planning
- MSL and range selling
- Sales execution
- Outlet diagnosis
- 7 Steps of Call
- Rural infrastructure / cold-chain considerations

Preferred Background

- Professionals who have worked in roles such as:
- Rural Sales Manager
- Rural Business Manager
- Area Sales Manager – Rural
- Regional Sales Manager
- Rural Distribution Manager
- Channel / Distribution Manager
- Sales Capability / Sales Training professional with solid rural sales experience

Engagement Details

- Project-based engagement
- Remote collaboration
- SME involvement primarily for content review, validation, business inputs and scenario review
- L&D; experience is not mandatory; strong rural FMCG domain expertise is the key requirement.

How to Apply:

- Interested candidates are encouraged to send their resume and a cover letter detailing their relevant experience and accomplishments to [email protected] to Mahek Mehta
- Disclaimer: You must take the necessary steps to safeguard the integrity, security, and confidentiality of shared confidential information.

Application Question(s):

- Are you comfortable doing freelance work?

Work Location: Remote

📌 Subject Matter Expert – Rural FMCG Sales & Distribution (India)
🏢 Hurix Systems Private
📍 India