The person will take TAD's existing internal database and systematically convert it into a subscription-sales pipeline for the magazine.
Database
- Collect and consolidate data from TAD's internal database
- Create detailed and organised Excel/Google Sheets
- Clean duplicate/incomplete records
- Categorise architects, interior designers, firms, brands, etc.
- Segment data city-wise and profession-wise
- Maintain an updated master database
Magazine Subscription Sales
- Understand TAD's magazine and subscription offerings
- Identify potential subscribers from the database
- Call/message/email potential subscribers
- Explain subscription plans
- Follow up with leads
- Convert interested prospects into paid subscribers
- Maintain subscriber records
- Follow up for renewals
- Track subscription payments and pending follow-ups