We are seeking a data-driven Freelance ASO & App Marketing Specialist to manage our organic store visibility, conversion rate optimization, and paid user acquisition campaigns across Meta and Google networks.
Key Responsibilities
- App Store Optimization (ASO): Conduct comprehensive keyword research and metadata optimization for the Apple App Store and Google Play Store. Design and execute A/B tests for store creative assets (icons, screenshots, preview videos) to increase conversion rates (CVR). Track and optimize keyword rankings, app ratings, and competitor positions.
- App Marketing & Paid User Acquisition
- Facebook Meta Ads: Build, test, and scale Meta App Install and App Event campaigns to hit target Cost-Per-Install (CPI) and ROAS.
- Google Ads: Setup, manage, and optimize Google App Campaigns (UAC) across Search, Play, YouTube, and Display. Analyze campaign performance, optimize ad creatives, manage daily ad spend, and continuously improve audience targeting.
- Analytics & Attribution:
Monitor app performance using MMPs (AppsFlyer, Adjust, Branch, etc.) and store analytics tools. Track organic vs. paid cannibalization, retention, CPA, and lifetime value (LTV).
Requirements & Skills:
- Hands-on experience running campaign setups inside Meta Ads Manager and Google Ads specifically for mobile apps.
- Demonstrated experience driving app growth through ASO and paid user acquisition.
- Proficiency with ASO tools (e.g., AppTweak, Sensor Tower, MobileAction) and store consoles (App Store Connect, Google Play Console).
- Robust understanding of mobile attribution, event tracking, and performance analytics.
How to Apply: Send your portfolio and past campaign case studies directly to
[email protected]
Pay: ₹5,000.00 - ₹10,000.00 per month
Work Location: Remote
📌 Freelance ASO & App Marketing Specialist (India)
🏢 PixerFect Solutions
📍 India