Location: Sakinaka, Mumbai (onsite)

About Flo: Flo is one of India’s fastest growing D2C brands and one of the first to introduce the model in the sleep solutions space.

What you'll get:

· The opportunity to join a high growth company with room to explore

· A super team of colleagues who are all excited to actually make a difference

· You'll be working with senior/upper management directly so you'll be involved in core decisions

What we expect you to do:

· Own end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplace and more.

· Manage budgets ranging from high-scale media spends to lean campaign allocations with equal efficiency.

· Collaborate across teams for campaign planning, goal-setting, and performance analysis.

· Build and maintain dashboards using Looker Studio, and GA4 for real-time reporting and insights.

· Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve campaign efficiency.

· Lead performance audits, conversion tracking setups, and cross-channel attribution modeling.

· Stay ahead of platform changes, industry trends, and AI-driven tools for continuous performance enhancement.

What we expect from you?

· 3+ years of hands-on experience in Performance/Digital Marketing (agency or brand side).





· Proven track record of managing D2C performance campaigns for top, middle and bottom funnels.

· Manage budgets of <50L/month for running successful campaigns.

· Marketplace (amazon/flipkart), Quick commerce (zepto etc.) ads is a plus.

· Strong command over Google Ads (Search, Display, Shopping, Performance Max, YT).

· Knowledge of setting up of GMC, GMB, pixels is a must.

· In-depth knowledge of Meta Ads (Facebook, Instagram) – structure, testing, and scaling.

· Proficient in Looker Studio, and Google Analytics 4.

· Experience using Zapier or similar tools for automation and workflow setup.

· Advanced Excel/Google Sheets for reporting, data analysis, and pivoting insights.

· Robust analytical mindset with problem-solving, critical thinking, and optimization skills.

· Excellent verbal and written communication skills in English – client-facing experience is a plus.

We are in a high growth phase and would require you to come to the office in Mumbai (Sakinaka) 6 days a week with Sunday off. If you think you’re up for the challenge and want to do the best and most impactful work, you’re in the right place!

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Benefits:

- Flexible schedule
- Paid time off
- Provident Fund

Work Location: In person

📌 Senior Executive - Performance Marketing (Mumbai)
🏢 Flo Mattress
📍 Mumbai