JOB DESCRIPTION – HEAD OF ADMISSIONS

Position: Head of Admissions
Department: Admissions
Reporting To: Principal / Head of School / Management
Location: School Campus

Job Purpose

The Head of Admissions is responsible for leading and managing the complete student admissions process, driving enrolment growth, building strong parent relationships, and ensuring a smooth and professional admissions experience from enquiry to final admission.

Key Responsibilities

1. Admissions Strategy & Planning

- Develop and implement annual admissions strategies aligned with the school’s enrolment targets.
- Prepare monthly and yearly admission plans and track progress against targets.
- Identify opportunities to increase student enrolment and improve conversion rates.
- Analyse market trends, competitor schools and local demand to strengthen admissions initiatives.

2. Lead Generation & Enquiry Management

- Oversee all admission enquiries, walk-ins, calls, online leads and referrals.
- Ensure timely follow-up with prospective parents.
- Maintain an organised database of leads and prospective students.
- Monitor enquiry-to-visit and visit-to-admission conversion rates.

3. Parent Interaction & Counselling

- Lead the admissions counselling process and ensure parents receive accurate information about the school.
- Conduct campus visits and admission discussions for prospective families.
- Address parent queries and concerns professionally.
- Build positive relationships with prospective and existing parents.

4. Admissions Team Management

- Lead, guide and monitor the Admissions and Counselling team.
- Allocate leads and responsibilities effectively.
- Set individual and team targets.
- Conduct regular performance reviews and provide coaching and support.
- Ensure the team follows standard admissions procedures and communication protocols.

5. Conversion & Target Achievement

- Take ownership of admissions targets and conversion performance.
- Monitor daily, weekly and monthly admission numbers.




- Identify reasons for lost leads and develop corrective strategies.
- Prepare action plans to improve conversion and achieve enrolment targets.

6. School Tours & Events

- Plan and coordinate school tours, open houses, parent interactions and admission events.
- Ensure prospective parents receive a professional and positive experience on campus.
- Coordinate with academic and operations teams for demonstrations, meetings and campus visits.

7. Documentation & Process Management

- Ensure all admission documentation is complete and accurate.
- Monitor application forms, student records, fee details and admission confirmations.
- Ensure compliance with school admission policies and procedures.
- Maintain confidentiality of student and parent information.

8. Coordination with Other Departments

- Coordinate closely with the Principal, Academic Team, Finance, HR, Operations, Transport and Marketing teams.
- Ensure smooth communication between Admissions and other departments.
- Coordinate with Finance regarding fee structures, payments and admission confirmations.
- Work with the Marketing team to align campaigns with admissions requirements.

9. Marketing & Community Outreach

- Work closely with the Digital Marketing team to generate quality admission leads.
- Provide feedback on the effectiveness of marketing campaigns.
- Explore partnerships, referral opportunities and community outreach initiatives.
- Support school branding and visibility in the local community.

10. Reporting & MIS

- Maintain accurate admissions MIS and databases.
- Prepare daily, weekly and monthly admissions reports.
- Track:
- Enquiries




- Walk-ins
- Campus visits
- Applications
- Admissions
- Conversion rates
- Source of leads
- Lost leads
- Admission targets vs. achievements
- Present admission performance reports to management.

Key Performance Indicators (KPIs)

- Achievement of annual and monthly admission targets.
- Enquiry-to-admission conversion rate.
- Walk-in-to-admission conversion rate.
- Quality and timely follow-up of leads.
- Lead response and closure time.
- Parent satisfaction and admissions experience.
- Accuracy of admissions records and MIS.
- Performance and productivity of the admissions team.

Required Skills & Competencies

- Strong communication and interpersonal skills.
- Excellent counselling and convincing skills.
- Strong leadership and team-management abilities.
- Target-oriented and result-driven approach.
- Good negotiation and problem-solving skills.
- Robust organisational and follow-up skills.
- Ability to analyse admissions data and prepare reports.
- Professional presentation and parent-handling skills.
- Proficiency in MS Office/Excel and admissions CRM/MIS systems.

Qualification & Experience

- Bachelor’s degree or Master’s degree in Management, Education, Business Administration or a related field.
- 5+ years of relevant experience in school admissions, education counselling, sales or related roles.
- Experience in managing an admissions team and achieving enrolment targets will be preferred.
- Experience in an international, CBSE, ICSE or Cambridge school environment is an advantage.

Personal Attributes

- Professional and approachable personality.
- Positive and confident attitude.
- High level of integrity and confidentiality.
- Strong ownership and accountability.
- Ability to work under pressure and meet deadlines.
- Passion for education and student/parent engagement.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Head of Admissions (Dundigal)
🏢 SREE GAYATRI EDUCATIONAL SOCIETY
📍 Dundigal