We are looking for an experienced and results-driven SEO Specialist to improve our website’s search engine rankings, increase organic traffic, generate quality leads, and manage paid advertising campaigns.

Key Responsibilities:

- Develop and implement effective SEO strategies.
- Perform keyword research and competitor analysis.
- Optimize website content, meta titles, descriptions, headings, URLs, images, and internal links.
- Manage on-page, off-page, and technical SEO activities.
- Build and maintain a strong internal and external linking strategy.
- Identify relevant and high-quality websites for backlink building.
- Submit and maintain business information on relevant online directories, business listings, citation websites, and industry directories.
- Manage local SEO activities, including Google Business Profile and local citations.
- Monitor and improve backlink quality and identify/remove harmful or low-quality links when necessary.
- Manage and optimize WordPress websites, including pages, posts, categories, menus, plugins, and basic website settings.
- Optimize WordPress websites for SEO, website speed, mobile responsiveness, and user experience.
- Work with WordPress page builders such as Elementor, WPBakery, Divi, or Gutenberg.
- Create and optimize SEO-friendly content.
- Manage paid advertising campaigns, including Google Ads and other relevant advertising platforms.
- Monitor, optimize, and manage advertising budgets, keywords, targeting, bids, ad copy, and conversion tracking.
- Monitor Google Search Console, Google Analytics, Google Ads, and other SEO and marketing tools.
- Track keyword rankings, organic traffic, backlinks, paid advertising performance, leads, and conversions.




- Identify and fix SEO and advertising issues affecting website performance.
- Prepare regular SEO and paid advertising reports and provide recommendations for improvement.
- Stay updated with Google algorithm updates, SEO trends, and paid advertising best practices.

Requirements:

- 3–4 years of professional experience in SEO and digital marketing.
- Strong knowledge of on-page, off-page, and technical SEO.
- Strong knowledge and hands-on experience in paid advertising, particularly Google Ads.
- Experience managing paid search campaigns, budgets, keywords, bidding strategies, ad copy, and conversion tracking.
- Hands-on experience with WordPress website management and optimization.
- Practical experience with internal linking, external linking, backlink building, directory submissions, business listings, and citation building.
- Experience with Google Search Console and Google Analytics.
- Experience with SEO and advertising tools such as SEMrush, Ahrefs, Google Ads, Google Analytics, or similar platforms.
- Basic understanding of HTML, CSS, and website structure.
- Strong knowledge of keyword research and competitor analysis.
- Good analytical and problem-solving skills.
- Solid written and communication skills.
- Ability to work independently and meet deadlines.

Preferred Qualifications:

- Experience with local SEO and Google Business Profile.
- Experience with WordPress SEO plugins such as Yoast SEO or Rank Math.
- Experience posting business information on relevant local, industry, and niche directories.
- Experience with Meta Ads or other paid advertising platforms.
- Experience generating leads through both organic search and paid advertising.

Pay: From ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing specialist (Haryana)
🏢 ARA Pritam Singh Private
📍 Haryana