Position: Performance Marketing Specialist.

Company: Adpulse Digital PVT LTD

CTC: 4 to 6 lacs

Exp: 2 to 5 yrs

Work Location: Madhapur, Hyderabad

Employment type: In person

We are looking for a data-driven and results-oriented Performance Marketing Specialist to plan, execute, optimize, and scale digital advertising campaigns across multiple channels.

The ideal candidate has hands-on experience with paid search, paid social, campaign analytics, conversion optimization, and performance reporting. You will be responsible for driving qualified traffic, leads, conversions, and revenue while continuously improving campaign ROI.

Key Responsibilities

- Plan and execute performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Manage campaign budgets, bidding strategies, audience targeting, and ad placements.
- Conduct keyword research, competitor analysis, audience research, and market analysis.
- Create and optimize campaigns across the full marketing funnel, including awareness, consideration, lead generation, and conversion.
- Develop and test ad creatives, copy, landing pages, audiences, and offers.
- Monitor key performance metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, and customer acquisition cost.
- Continuously optimize campaigns to improve acquisition efficiency and profitability.
- Set up and monitor conversion tracking, pixels, events, UTM parameters, and attribution.
- Analyze campaign and website performance using tools such as Google Analytics 4, Google Tag Manager, Looker Studio, and advertising platform dashboards.
- Prepare regular performance reports and provide actionable insights to stakeholders.
- Work closely with content, creative, sales, product, and web teams to improve campaign performance.




- Identify new growth opportunities, channels, audiences, and testing strategies.
- Conduct A/B tests and use data to make informed marketing decisions.
- Stay updated on changes in advertising platforms, tracking technologies, privacy regulations, and digital marketing trends.

Required Skills & Qualifications

- 2–5 years of hands-on experience in performance/digital marketing.
- Strong experience with Google Ads and Meta Ads.
- Working knowledge of Google Analytics 4 and Google Tag Manager.
- Understanding of conversion tracking, attribution, remarketing, and funnel optimization.
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and translate insights into actionable strategies.
- Valuable understanding of landing-page optimization and conversion rate optimization.
- Strong Excel/Google Sheets skills.
- Excellent communication and presentation skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.

Preferred Qualifications

- Google Ads or Meta certifications.
- Experience with LinkedIn Ads, YouTube Ads, or other paid media platforms.
- Experience with lead-generation or e-commerce campaigns.
- Familiarity with CRM and marketing automation platforms.
- Experience managing significant advertising budgets.
- Basic understanding of SEO, content marketing, and email marketing.
- Experience with attribution and marketing analytics tools.

Key Performance Indicators (KPIs)

- Qualified leads / conversions generated
- Cost per lead (CPL) / cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Conversion rate
- Customer acquisition cost (CAC)
- Revenue generated from paid channels
- Campaign scalability and budget efficiency
- Landing-page and funnel performance

Pay: ₹40,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Madhapur)
🏢 ADPULSE DIGITAL
📍 Madhapur