A Business Development Associate is responsible for identifying new business opportunities, generating leads, contacting potential clients, understanding their requirements, and converting prospects into customers. The role involves market research, cold calling, email and social media outreach, client relationship management, follow-ups, preparing proposals, coordinating with sales and marketing teams, and achieving business development targets. The ideal candidate should have robust communication, negotiation, presentation, and relationship-building skills with a proactive and target-oriented approach.