ITDaksh Education is looking for a motivated and enthusiastic PPC / Performance Marketing Trainee to join our Digital Marketing team in Thane. This is a learning and hands on role for candidates who want to build practical experience in paid advertising and performance marketing.
The trainee will work on digital advertising campaigns across platforms such as Google Ads and Meta Ads, while learning campaign planning, audience targeting, keyword research, ad creation, budget management, conversion tracking, and campaign optimization.
Key Responsibilities
- Assist in creating and managing Google Ads and Meta Ads campaigns
- Conduct keyword research and competitor research
- Assist with audience targeting and campaign setup
- Create and test different ad copies and creatives
- Monitor campaign performance, clicks, impressions, CTR, CPC, conversions, and other KPIs
- Assist in optimizing campaigns based on performance data
- Prepare campaign performance reports
- Learn and assist with conversion tracking and basic analytics
- Conduct A/B testing of ads and landing pages
- Research industry trends and identify opportunities for campaign improvement
- Coordinate with the content and creative team for ad creatives
- Maintain proper records of campaigns, budgets, and performance
Required Skills
- Basic understanding of Digital Marketing
- Interest in PPC and Performance Marketing
- Basic knowledge of Google Ads and Meta Ads is an advantage
- Understanding of keywords, targeting, CTR, CPC, and conversions
- Basic analytical and problem solving skills
- Positive communication and learning ability
- Basic knowledge of Excel or Google Sheets
- Willingness to learn and work with advertising platforms