Responsibilities w.r.t Customer:
Keep the promises made to the customer in terms of deliverables.
Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer
Design a marketing plan and get it approved by the customer
Design and implement the planned campaign to achieve the customer KPI
Negotiate deals with third party publishers as a part of the marketing plan
Implement the campaign by ensuring traffic (Campaign Trafficking )
Analyze the campaign
Report the results to the customer
Deep analysis of the data
Optimize the campaign based on the data
Guide the customer on a technology road map for their requests.
Keeping the floodlight implementation at the correct trigger points to get the data
Keep the customer updated and aware of the progress.
Communicate to keep customer sentiment high
Business Responsibilities
Increase the revenue per customer by giving a marketing plan which they accept.
Providing marketing plans for current customers to the Customer Development team for business development
Designing Cutting-edge and performing campaigns which lead to increased revenue by the customer.
Technology
Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager and Google Ads, and GA 360.
Functional Competencies
Planning & Strategy
Trafficking, Conversion setup
Optimization, Bidding, Budgets, and Targeting
Reporting, Analysis, and insights
Skills:- Google Adwords, Search Engine Optimization (SEO), PPC, DV360 and campaign
📌 Campaign Manager Ahmedabad
🏢 Tatvic
📍 Ahmedabad
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